A Wise Sons Cookbook for Jews Who Like Food and Food Lovers Who Like Jews
by Evan Bloom, Rachel Levin
Pub Date 03 Mar 2020
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Wise Sons is a nationally recognized deli and Jewish food brand with a unique Bay Area ethos. Inspired by the past but entirely contemporary, they make traditional Jewish foods California-style with great ingredients. EAT SOMETHING, their long-awaited first book, is part comedy, part nostalgic journey, part cookbook—the zany Jewish book we haven’t seen before. Taking a scrapbook approach, this book layers food photography, illustration by artist George McCalman, and Jewish cultural memorabilia sourced from Wise Sons customers and the Contemporary Jewish Museum. It includes 19 smart and funny short essays, 8–10 sidebars, and 50 recipes of favorite salads, soups, baked goods, and more from their beloved restaurants. Stemming from the thesis that Jews eat by occasion, the book is organized into 19 different events and celebrations chronicling a Jewish life in food, including: bris, Shabbat, Passover and other high holidays, First Meal home from college, J-Dating, wedding, and more—an organization that makes this a lighthearted read and fun gift, as well as a working cookbook.