The Complete Language of Flowers
A Definitive and Illustrated History
by S. Theresa Dietz
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Pub Date Feb 04 2020 | Archive Date Feb 20 2020
Quarto Publishing Group – Wellfleet Press | Wellfleet Press
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Description
Along with a beautiful visual depiction, each entry provides the flower’s scientific and common names, characteristics, and historic meanings and powers from mythology, medieval legends, folklore, and flower poetry.
For centuries, symbolic flower meanings have fascinated readers, writers, poets, and suddenly smitten couples alike. Extremely popular during the Victorian era, these floriographies flourished and versed the public on the hidden meaning of popular flowers such as:
- Purple Tulip—Eternal love
- Amaryllis—Adventurousness; Enthusiasm; Passion
- Daisy—Beauty and innocence; Cheer; Childlike playfulness
- Sunflower—Ambition; Constancy; Devotion
Together with stunning full-color illustrations and two indexes, one for searching by common flower name and the other organized by meaning, this beautiful reference is a must-have for gardeners, florists, and flower enthusiasts. Whether you’re looking to arrange the perfectly bespoken wedding bouquet or to understand what the yellow rose you just received from an admirer means (friendship), this updated floriography is a visual delight.
Elegantly designed and beautifully illustrated, the Complete Illustrated Encyclopedia series offers comprehensive, display-worthy references on a range of intriguing topics, including birthday astrology, dream interpretation, techniques for harnessing the power of dreams, and the stories behind signs and symbols.
Marketing Plan
Key Selling Points: Fully updated flowers to include flower and botanical species throughout the world for over 1,001 species. From Victorian era Britain to ancient Japan, many cultures throughout history have assigned meaning to flowers, and each is represented. A great reference for a gardener or a person planning a party that is inspired to create a meaningful flower arrangement.
Key Campaign Activity Pitch to garden and floral media focusing on almanacs and monthly print publications Promote the book for holiday gift guides
Trade Review: Library Journal, Kirkus Review, Publishers Weekly, Shelf Awareness
Consumer: Promote the book on Net Galley and share widget with media
Publicity/Media:
Print publication coverage: The Old Farmer’s Almanac, Grier’s Almanac, Home Digest, Blum’s Farmer’s & Planter’s Almanac, The Dallas Morning News, The Oregonian, The Oklahoman, New Jersey Monthly, Pheonix home & Garden, Flower Magazine, Kentucky Monthly, Heirloom Gardener, The National Gardener
Consumer coverage: Mother Earth News, Country Sampler, Garden Gate, Fine Gardening, Turf, Lawn & Landscapes, Horticulture, Empress of Dirt, LoveToKnow, Gardening Know How, Sunset Magazine Online, Natural Living Ideas, Rose Hip, Gardenista, Garden Therapy, Broken Teepee
Available Editions
| EDITION | Other Format |
| ISBN | 9781577151906 |
| PRICE | $22.99 (USD) |
| PAGES | 256 |
Average rating from 43 members
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