Purchasing Power

Women and the Rise of Canadian Consumer Culture

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Exploring the roots of Canadian consumer culture, Purchasing Power uncovers the meanings that Canadians have historically attached to consumer goods. Focusing on white women during the early...

Advance Praise

“Drawing on rich archival research, Donica Belisle has written a fascinating consumer history of Canada, focusing on women’s contributions before World War Two. This well-written study explores the...

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