From a beloved voice in children’s literature comes this landmark memoir of hope amid harrowing times and an engaging and unusual Holocaust story.
With backlist sales of over 2.3 million copies, Uri Shulevitz, one of FSG BYR’s most acclaimed picture-book creators, details the eight-year odyssey of how he and his Jewish family escaped the terrors of the Nazis by fleeing Warsaw for the Soviet Union in Chance.
It was during those years, with threats at every turn, that the young Uri experienced his awakening as an artist, an experience that played a key role during this difficult time. By turns dreamlike and nightmarish, this heavily illustrated account of determination, courage, family loyalty, and the luck of coincidence is a true publishing event.
National Marketing Campaign
National Media Campaign
National Consumer and Prepublication Trade Advertising Campaign
Digital Influencer Campaign Targeting Teacher & Librarian Bloggers, and Other Online Tastemakers
MacKids Social Media Engagement Campaign, Including Exclusive Content Reveals and Author Q&As
Email Marketing Campaign Targeting Middle Grade and Educator Subscribers
Outreach to Middle Grade Book Clubs
Extensive ARC Distribution to Booksellers, Reviewers, Gatekeepers and Consumers
Promotions on Goodreads and Netgalley
Major Promotion At Select National School And Library Conferences
Extensive Outreach To Key Educators And Library Contacts
Like what you read? Share your thoughts using #ChanceMemoir