Mash-up!

The days of being defined by a single job title are vanishing. The future of business is project-based, rather than role-based, and the people who will thrive in this kind of economy are labeled by Fast Company as "Generation Flux" - adaptable, multi-talented people with "a mind-set that embraces instability, that tolerates - and even enjoys - recalibrating careers, business models and assumptions."

In the new economy, core competences are increasing and employees are perfecting multiple skills that make them more of an asset in the job market and within an organization. With the rise of the workplace "mash up," ambitious professionals are creating new revenue streams with each new skill they add. At the same time they're making themselves highly desirable, better paid and carving out more fulfilling and authentic work lives. With useful advice and hands-on practice, Mash-up! explains how to develop opportunities to use multiple skills, increase productivity and innovation and realize one's full business and personal potential.

This book includes stories from people who have "mashed up" their own careers and of organizations from a range of industries.


Ian Sanders helps businesses and entrepreneurs make their ideas happen. He launched his own business in 2000, specializing in the creative industries. He has contributed to BNET.com, Virgin.com, TomPeters.com and has spoken at the South by South West Interactive in Austin, Texas.

David Sloly trained as a journalist with the BBC. Fired for humiliating a politician, he became highly sought after and was snapped up by the UK's first independent radio production company, where he created award winning content.