This book builds a brand from inception to planning to posting on Instagram. The principles are interspersed with Q&As with popular brand representatives about their Instagram accounts and strategies.

Cook breaks down aspects of Instagram, such as when to use a story vs. post, when it's appropriate to post multiple images, and hashtag tactics. There are lists of helpful apps to use and tips on how to build your brand and community. I especially liked that the last section of the book focuses on your mental and physical health by encouraging you to not lose sleep or worry too much about Instagram.

The book is colorful and easy to read, with bold headings and bulleted lists to make digesting information easy.

My only issue with the book is that some of the apps listed are either renamed or no longer available. When I tried to download apps, I was unable to find some of them.

This is a great book for beginners or someone who is starting to expand their brand onto social media. It lays out everything you need to get started and though some of the concepts seem very basic, they are very necessary for laying a solid foundation. The strategies, tips and tricks outlined are very accurate and I believe if someone followed this guide, they could have a very successful social media brand.

As a social media consultant for small businesses, I would recommend this book to anyone starting out and I will actually recommend it to a few of my clients. Everything in this book is what I work on with them and it would be nice for them to have this to reference and follow.

An informative book for anyone wanting to promote their work/brand on Instagram with examples from successful Instagrammers. It’s something one would dip into often. The cover is simple yet bright and appealing and the layout within the book is both colourful and readable.

It's a great book about Instagram for the very beginners. If you're just starting this book will be good for you but if you have been on the platform for the past year there's no much new information. I received a free digital copy of this book from NetGalley in exchange for my honest review.

Great beginner's guide to Instagram as a new business or influencer.

I really liked reading this one! It was super informative, and I was constantly taking notes. I definitely learned a lot. Would totally recommend if you want to step up your Insta game!

Big thank you to Netgalley + White Lion Publishing for sending me an ARC of this book!

This book has lots of details on how to have a strategy goal, theme, frequency with which to post, how to engage with customers. Many interviews with other companies on how they approach using Instagram. Good resource which probably could be used for any social media engagement.

Some great insight into instagram! Loved the layout of this book and tons of great topics covered, including strategy, goal planning, and branding.

Also had a couple of case study with businesses (like Ben and Jerry's!) who use their Instagrams to connect with fans and who have a great following, chatting with them about how they got to where they are and things they find important to do on instagram.

Definitely recommend for anyone new to instagram or looking to build their following and brand.

Great book, which is perfect for a beginner like me to Instagram, really useful tips and advice. Especially useful if you had an online business to promote.

Thank you NetGalley for my complimentary copy in return for my honest review.

I really liked this book and it helped me with my Instagramaccount. It has a lot of interesting information and i liked the way this book was organised.
I would recommend this to everyone who is interested in Instagram and branding.