The Digital Seeker
A Guide for Digital Teams to Build Winning Experiences
by Raj K. De Datta
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Pub Date Jun 01 2021 | Archive Date Sep 08 2021
Columbia University Press | Columbia Business School Publishing
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Description
A WALL STREET JOURNAL BUSINESS BESTSELLER
The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow.
Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations.
The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy—translating it into a core operational playbook for digital teams to achieve transformative results.
Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.
The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don’t offer potential customers a compelling digital experience, consumers miss out on great products—and businesses miss a vital opportunity to grow.
Raj K. De Datta, the founder of a company that powers digital-commerce experiences for many of the world’s biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. His key insight is that exceptional digital experiences are much more than marketplaces. They don’t just serve customers’ transactional needs but rather address the deeper problems for which they seek solutions. They are built on a digital-experience platform that provides agile, personalized, scalable performance. And they are created by product-centric digital teams, not traditional organizations.
The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, including amusement parks, fashion, sports, health care, distribution, and the public sector. De Datta defines and explains the power of the seeker-centric philosophy—translating it into a core operational playbook for digital teams to achieve transformative results.
Importantly, this book also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.
Advance Praise
"The Digital Seeker is an exceptionally well-written and frank work about what it takes to succeed in a digital business. De Datta focuses not on the technical details of the digital world, but on the human side of what it takes to pull together a team and a strategy for digital services. He is generous in sharing previously developed solutions to clients’ problems as examples of best-practice problem-solving."
--J. Robert Rossman, dean emeritus, Illinois State University, and coauthor of Designing Experiences
Available Editions
| EDITION | Other Format |
| ISBN | 9780231202206 |
| PRICE | $24.95 (USD) |
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