Experiencing Design

The Innovator's Journey

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Columbia University Press
Columbia Business School Publishing
Pub Date

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Description

In daylong hackathons, design thinking seems deceptively easy. On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas...

Advance Praise

"Liedtka, Hold, and Eldridge make the case for how the transformation of individuals through design thinking is actually how it changes individuals and allows them to make greater innovations. The...