Use Different Ways of Seeing the World to Power Success and Influence

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We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid...

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“Nothing has changed the research conversation in social psychology in the last decade as much as Tory Higgins' ideas about promotion and prevention. This book shows how promotion and prevention...

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