The New Hustle

What if we've been served a big, fat lie about what it takes to be successful at work?

Pro-hustlers will tell you living in a work-more, sleep-less world is how we get ahead. But on the back of the pandemic, entrepreneur and Business Chicks founder Emma Isaacs believes the hustle is now dead. Moreover, traditional ways of working - long commutes, unproductive meetings and outdated systems of bureaucracy - actually don't work at all.

Emma believes we don't have to work harder; we just need to work better. In fact, we can slash our hours, take shortcuts and still get more done - without feeling depleted.

In The New Hustle, Emma condenses her wisdom into 77 anti-rules for maximum efficiency. Drawing inspiration from her team, Business Chicks members and the many entrepreneurs and leaders who have graced the Business Chicks stage, she will teach us to embrace radical flexibility, make quick decisions, work smarter and say no to the things that don't matter, so we can say yes to the things that do.

Written with humour, insight and a serving of tough love, The New Hustle is your go-to for more productive, creative and meaningful work by one of Australia's most unconventional and effective entrepreneurs: a best-selling author, mum of six - and a woman determined to start an anti-hustle revolution.

Praise for Emma Isaccs

'Emma Isaacs is a delight. She is kind, and she is smart, and she is grounded, and she is brave and she is funny.' - Elizabeth Gilbert

What if we've been served a big, fat lie about what it takes to be successful at work?

Pro-hustlers will tell you living in a work-more, sleep-less world is how we get ahead. But on the back of the pandemic, entrepreneur and Business Chicks founder Emma Isaacs believes the hustle is now dead. Moreover, traditional ways of working - long commutes, unproductive meetings and outdated systems of bureaucracy - actually don't work at all.

Emma believes we don't have to work harder; we just need to work better. In fact, we can slash our hours, take shortcuts and still get more done - without feeling depleted.

In The New Hustle, Emma condenses her wisdom into 77 anti-rules for maximum efficiency. Drawing inspiration from her team, Business Chicks members and the many entrepreneurs and leaders who have graced the Business Chicks stage, she will teach us to embrace radical flexibility, make quick decisions, work smarter and say no to the things that don't matter, so we can say yes to the things that do.

Written with humour, insight and a serving of tough love, The New Hustle is your go-to for more productive, creative and meaningful work by one of Australia's most unconventional and effective entrepreneurs: a best-selling author, mum of six - and a woman determined to start an anti-hustle revolution.