
Just Like Mother
by Anne Heltzel
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Pub Date May 17 2022 | Archive Date Nov 15 2022
Macmillan-Tor/Forge | Tor Nightfire
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Description
Anne Heltzel's adult debut!
Spine-chilling and sharp, Just Like Mother is a modern gothic from a fresh new voice in horror, and
“is set to be one of the year's most talked-about books” (Andrea Bartz, New York Times bestselling author).
A girl would be such a blessing...
The last time Maeve saw her cousin was the night she escaped the cult they were raised in. For the past two decades, Maeve has worked hard to build a normal life in New York City, where she keeps everything—and everyone—at a safe distance.
When Andrea suddenly reappears, Maeve regains the only true friend she’s ever had. Soon she’s spending more time at Andrea’s remote Catskills estate than in her own cramped apartment. Maeve doesn’t even mind that her cousin’s wealthy work friends clearly disapprove of her single lifestyle. After all, Andrea has made her fortune in the fertility industry—baby fever comes with the territory.
The more Maeve immerses herself in Andrea’s world, the more disconnected she feels from her life back in the city; and the cousins’ increasing attachment triggers memories Maeve has fought hard to bury. But confronting the terrors of her childhood may be the only way for Maeve to transcend the nightmare still to come…
"A fierce, frightening novel."—Rachel Harrison, author of The Return and Cackle
Marketing Plan
Marketing Campaign
- National print and online publicity campaign
- Author Tour
- National advertising campaign, including venues such as Goodreads, Book Riot, Fangoria, and The Mary Sue
- Prepublication buzz campaign including trade and consumer advertising
- Major early reader trade and consumer review campaign including advertising, major ARC mailings, giveaways via NetGalley, Shelf Awareness Pro, and Goodreads
- Digital preview
- Extensive NetGalley outreach
- Author videos
- #JustLikeMother digital marketing campaign, including author guest posts, social media promotions, targeted eblasts, and sweepstakes
- Cross promotion with Macmillan Audio
- Tor.com promotions
- Library marketing campaign
- Newsletter marketing campaign
Available Editions
EDITION | Other Format |
ISBN | 9781250787514 |
PRICE | $26.99 (USD) |
PAGES | 320 |
Average rating from 586 members
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: Edited by Andrew F. Gulli and Lamia J. Gulli, Foreword by Alexander McCall Smith
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