Unconventional

A Memoir of Entrepreneurism, Politics, and Pot

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Pub Date 19 Apr 2022 | Archive Date 18 Apr 2022

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Description

Jamie Andrea Garzot was one of the least likely people to become a cannabis entrepreneur, advocate, and industry pioneer. She had no business background. She was not involved in politics. She had only a four-figure capital investment to start with. And, surprisingly, she had very limited experience with cannabis products. So how did Garzot find herself at the forefront of California’s cannabis movement?

In this inspirational memoir, Garzot describes her trajectory from a cannabis retail rookie navigating an unregulated market to a cannabis authority. During her time in the industry, she developed a wildly successful line of artisanal edibles, managed $12 million a year in all-cash sales, and became an advocate for cannabis legislation at the state capitol—all of which led to an eventual acquisition by High Times, one of the most recognized names in the industry. From office intrigues, personal crises, and shifting regulations to teamwork, innovation, and community leadership, Garzot, with good-natured humor, shares how thinking creatively, planning ahead, and forming connections in the most unlikely places contributed to her success in a continually shifting business landscape.

Unconventional is the story of an industry in its wild heyday, the inner workings of local and state government and cannabis’s dicey road to regulation, and the seismic changes in the way cannabis was distributed and sold. But it is also the story of one woman’s tenacious spirit and all the lessons she learned the hard way—by refusing to give power to fear, taking risks, building community in a volatile environment, and listening to what people wanted—and how staying true to her vision paid off every step of the way.

Anyone who has ever dreamed of following their gut and reinventing their life will be inspired by Garzot’s unusual and unconventional journey.

Jamie Andrea Garzot was one of the least likely people to become a cannabis entrepreneur, advocate, and industry pioneer. She had no business background. She was not involved in politics. She had...


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Trade advertising

Target outreach to blogs and websites

Social media influencer campaign

Targeted online advertising

...


Available Editions

EDITION Hardcover
ISBN 9781954854291
PRICE $24.95 (USD)

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Featured Reviews

Thank you very much for the approval. I always love reading about people’s journeys to success and while this one is quite unconventional it was a very interesting read. Premise Jamie Andrea Garzot was one of the least likely people to become a cannabis entrepreneur, advocate, and industry pioneer. She had no business background. She was not involved in politics. She had only a four-figure capital investment to start with. And, surprisingly, she had very limited experience with cannabis products. So how did Garzot find herself at the forefront of California’s cannabis movement?

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Jamie’s book was so interesting! I loved reading about how she got into the industry she got into and as someone who has zero clue or interest in the cannabis world it was still very interesting reading about how she became a success.

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