Everyone Is An "Influencer"
Building A Brand By Engaging The People Who Matter Most
by Kelly Keenan
This title was previously available on NetGalley and is now archived.
Pub Date 16 Nov 2021 | Archive Date 24 Dec 2021
Your brand’s story can’t be concocted by a marketing team or agency, bubbling into some witches’ brew. It must be uncovered by revealing your brand’s most inspiring aspects. The simple truth: if you build on a foundation of authenticity, you can find the people that think like you, value what you value, and are ready to join in the celebration of your story.
In Everyone is an Influencer, Kelly Keenan, Founder of Brand Story Experts, unlocks the code to recognizing and utilizing true Influencers to soar your organization to new heights. In an accessible voice laden with wit, Keenan teaches a proven and practiced method to develop your brand’s story: one that’s been working to create an army of influencers for over a decade.
You’ll discover proven secrets of how to create and strengthen lifelong relationships with your team and with customers. Not just short-term gains. Go beyond sales gimmicks and short-sighted tactics. Help your business of any size grow and sustain.
This book is for business leaders looking to super-charge their company. It’s for sales and marketing leaders seeking to gain greater results with enthusiasm. Finally, this book is for any team member ready to step up and become a change-maker for their organization.
It’s all possible, because as you’ll see, Everyone Is An Influencer.
A Note From the Publisher
Author is available for interviews, blog tours, autographed tours, autographed book giveaways, contests, and book club discussions.
People think the hard thing about business leadership is coming up with the next breakthrough idea. What is truly hard is bringing the idea to life in such a way that it is not only embraced but celebrated by employees, partners, and customers. Kelly Keenan brings his client-tested branding method to life in this fluff-free, eminently practical, and totally inspirational book and proves that ‘authentic influencer’ is not an oxymoron.” —PAMELA SLIM, award-winning & best-selling author, Body of Work and The Widest Net
“Simply put, Kelly Keenan gets what it means to truly craft a brand story the right way. The system and framework he’s created are applicable for any business, regardless of size or type. If you’re finally ready to get your company’s brand story where it needs to be, I highly recommend EIAI.” —MARCUS SHERIDAN, international keynote speaker on digital sales/marketing, ranked #1 LinkedIn Voices for Entrepreneurship, and author of They Ask, You Answer