Building Corporate Soul
Powering Culture & Success with the Soul System™
by Ralf Specht
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Pub Date Feb 22 2022 | Archive Date Feb 28 2022
Greenleaf Book Group | Fast Company Press
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Description
Building Corporate Soul answers the most pressing questions for leaders today: How do I build and sustain a human-centric performance culture?
At a time when 10,000 baby boomers retire every day, 79% of employees quit their jobs because they don't feel appreciated at their workplace, and 69% of millennials see a lack of potential for leadership development in their companies, Building Corporate Soul sets out to transform the performance and value of organizations—and to make soulless companies a thing of the past.
Ralf Specht’s unique framework, The Soul System™, aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Based on the latest research and real-life cases, this actionable framework shows how to build a culture at the workplace that is both human centric and success driven.
Specht proves that leadership behaviors that build soul are synonymous with the behaviors that build success. His performance ranking, The Soul Index, confirms that companies that operate within this framework outperform their peers by a factor of 2.6 compared with Dow Jones over 5 years.
Building Corporate Soul helps leaders at every level move beyond their current thinking and create an environment in which business goals are well understood and corporations walk their talk. Both this shared understanding and the subsequent shared behavior are critical to turn a company´s purpose into a real means to an end: superior success and a truly motivated workforce that is proud of its role inside the organization and of its impact on the local community and society overall. You'll see how companies of all sizes (startups and legacy corporations) have made this happen. You'll also learn how every leader, no matter the industry, can ignite (or re-ignite) the corporate soul in their firm.
Ralf Specht is a visionary business leader and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose.
As a founding partner of Spark44, he was the architect of an innovative, industry-first joint venture with Jaguar Land Rover, which grew under his leadership to a global revenue of $100+m and 1,200 employees before it joined forces with Accenture Interactive in 2021. Previously, he consulted with global companies and brands for more than two decades with McCann Erickson. Besides Building Corporate Soul: Powering Culture & Success with the Soul System™, he is the author of the forthcoming book Beyond the Startup: Sparking Operational Innovations for Global Growth.
Advance Praise
“Building Corporate Soul shows how twenty-first-century leaders can transform their companies into inspired communities.”
—Adrian Hallmark, Chairman and CEO, Bentley Motors
“Culture is everything—Building Corporate Soul provides an actionable framework to build a culture at the workplace that is both human centric and success driven.”
—Aaron Hurst, CEO, Imperative and author of The Purpose Economy
“Ralf Specht brings together practitioner realism with the theory of an academic into a new framework for building corporate soul. Never has there been a time more important for corporations to take note, as the boundaries between personal and professional, human and business, purpose and profit become less defined. Building Corporate Soul is a trusted guide for this journey.”
—Charles Trevail, CEO, Interbrand
“Trust is the engine oil for high-performance teams—and this book provides a framework which makes this actionable and measurable. What this book contains is the holy grail of companies today: how to build and sustain a human-centric performance culture. It’s exactly what’s needed in organizations everywhere right now.”
—Greg McKeown, Author of The New York Times best sellers Effortless and Essentialism
“In sports, teams with soul win. In business, companies with soul succeed. This book connects the critical dots and provides an actionable framework that could help turn a company into a powerhouse.”
—Brett Gosper, Head of NFL Europe and UK and former CEO, World Rugby
“With Building Corporate Soul, Ralf plumbs the depths of what really matters, and in doing so, completely redefines what it means to chart a course for an organization. A must-have guide for plotting a true north star.”
—Kevin Allen, Founder of E. I. Games Corporation and author of the Wall Street Journal best seller The Hidden Agenda
“We’ve come a long way since Milton Friedman indoctrinated company leadership to myopically focus on maximizing shareholder value. But the world has changed in the past 50 years, and now Building Corporate Soul pinpoints what today’s employees crave, what managers have been missing, and what shareholders didn’t realize they needed all along.”
—Les Trachtman, Author of Don’t F**k It Up, serial entrepreneur, and adjunct instructor, Johns Hopkins Carey School of Business
“We are on the verge of a new way of defining the way we do business and design organizational cultures. Building Corporate Soul shows in many case studies that the shared purpose of a company is the nucleus for this change. Soul-searching for businesses does make sense.”
—Michael Alberg-Seberich, Managing Partner, Wider Sense, Berlin, and co-author of the 2020 book The Corporate Social Mind
“Building Corporate Soul reflects my experience of working with successful entrepreneurs for many years: A strong passion for products and services on the basis of a belief system that is real and authentic is critical. What Ralf calls ‘shared behavior’ and ‘shared understanding’ are the cornerstones to a fully engaged workforce with clear entrepreneurial direction. This is the future of business!”
—Shalini Khemka, Founder and Chief Executive, E2E and Business Advisory Board Member to the Mayor of London
Marketing Plan
National trade marketing and sales campaign
Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media
Online marketing campaign including targeted advertising, advance giveaways, and trade advertising
Watch for author and book updates at www.buildingcorporatesoul.com
Available Editions
| EDITION | Other Format |
| ISBN | 9781639080021 |
| PRICE | $26.95 (USD) |
| PAGES | 288 |
Links
Available on NetGalley
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