American Detox

The Myth of Wellness and How We Can Truly Heal

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Pub Date Jun 07 2022 | Archive Date Apr 14 2022

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Description

**An Amazon Editor's Pick in Best Nonfiction**
“An intimate, honest, accountable, and thorough invitation into healing” -- adrienne maree brown, author of Pleasure Activism
“This book is a powerhouse.” -- Ashley Judd

The myth of wellness is a lie. And until we learn to confront and dismantle its toxic systems, we can’t ever be well.


Better, stronger, healthier, whole--the wellness industry promises us that with enough intention, investment, and positive thinking, we’ll unlock our best selves and find meaning and purpose in a chaotic and confusing world.

The problem? It’s a lie.

The industry soars upwards of $650 billion a year, but we’re still isolated, insecure, and inequitable. “Wellness” isn’t making us well; it’s making us worse.

It diverts our attention and holds us back from asking the questions that do help us heal: Who gets to be well in America? Who’s harmed--and who's left out? And what’s the real-life cost of our obsession with self-improvement?

To be truly well, we don’t need juice fasts or yoga fads. We need to detox from a culture rooted in perfectionism, white supremacy, and individualism--and move toward a model that embodies mutual responsibility and extends beyond self-help to collective care.

In American Detox, organizer, yoga activist, wellness disruptor, and CTZNWELL founder Kerri Kelly sounds the wake-up call. It’s time to commit to the radical work of unlearning the toxic messages we’ve been fed--to resist, disrupt, and dream better futures of what wellness really means.
**An Amazon Editor's Pick in Best Nonfiction**
“An intimate, honest, accountable, and thorough invitation into healing” -- adrienne maree brown, author of Pleasure Activism
“This book is a powerhouse.”...

A Note From the Publisher

For more information, or to request a physical ARC, please email: publicity@northatlanticbooks.com.

For more information, or to request a physical ARC, please email: publicity@northatlanticbooks.com.


Advance Praise

"American Detox disrupts the myth of who gets to be well, exposes the constructs that benefit from people being ill, and provides insights into what needs to be done, individually and collectively, so that ALL beings have access to all that they need in order to thrive"

—Seane Corn, world renowned yoga teacher and author of Revolution of the Soul


"American Detox is not only a wake-up call but a call to remember that if some of us aren't well, none of us are well."

—Michelle Johnson, Author of Skill in Action and Finding Refuge

"American Detox disrupts the myth of who gets to be well, exposes the constructs that benefit from people being ill, and provides insights into what needs to be done, individually and collectively...


Marketing Plan

-Priority publicity title

-Early physical and electronic galley outreach

-Early aggressive top tier media outreach: print, online, broadcast, podcast

-National review campaign leveraging extensive author connections within social justice, yoga, and wellness spaces. 

-National feature campaign

-National virtual book tour 

-Video content

-Social media campaign

-Newsletter campaign

-Trade advertising

-Podcast advertising

-Consumer-facing advertising

-Priority publicity title

-Early physical and electronic galley outreach

-Early aggressive top tier media outreach: print, online, broadcast, podcast

-National review campaign leveraging extensive...


Available Editions

EDITION Other Format
ISBN 9781623177249
PRICE $18.95 (USD)
PAGES 280

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