The Dealer

The Dealer is the story of how one dealership, the legendary Ferrari of Los Gatos, fueled the rise of the iconic Italian sports car in the U.S. market on its way to becoming the number one Ferrari dealer in North America. Along the way, its founders made friends, enemies, and millions of dollars, only to lose everything in the blink of an eye.

Jim Ciardella is a storyteller, Ferrari enthusiast, and native Californian. At one point, Ciardella met Brian Burnett, owner of Ferrari of Los Gatos, who over the years told him numerous stories about Ferrari of Los Gatos and finished each tale with: “And someone ought to write a book about it.” One night, after many stories and Brian’s predictable conclusion, Ciardella told him, “I’ll do it. I’ll write the book.” Ciardella still lives in Northern California near his two daughters and four grandchildren.