Smart Brevity
The Power of Saying More with Less
by Jim VandeHei; Mike Allen; Roy Schwartz
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 20 Sep 2022 | Archive Date 30 Sep 2022

Talking about this book? Use #SmartBrevity #NetGalley. More hashtag tips!
Description
You’re wasting your reader’s time. Here’s how to change, in just six words: Brevity is confidence. Length is fear.
This guiding principle turned first Politico and then Axios into hugely influential media companies. It’s also in the dna of Smart Brevity™, the Axios spin-off that teaches Fortune 500 companies, organizations, professional writers and other individuals how to get their message heard. Now they’ve distilled their lessons into an essential guide—and manifesto—for writing effectively in the digital age.
Smart Brevity is a system and strategy that will teach anyone who works with words how to think more sharply, communicate more crisply, and save your readers time. It’s about how to say more with less. And how, on a deeper level, to clean up and reframe your thinking.
You’ll learn how to create a muscular tease—the thing that will flag down your reader’s attention. How to craft a “lede”—a short, sharp, memorable opening sentence. How to round up, prioritize, weigh and whittle down your most important points. There are dozens of tips chosing the right words, kicking bad habits (hello, irony), and staying provocative. And rules-of-thumb: Would you read it if you hadn’t written it?
Today we’re drowning in words. Back when the authors worked at The Washington Post, web trackers revealed an eye-opening truth: hardly anyone it clicked through a story’s first page. Here’s how to fight through that fatigue and ensure that your message is finally and fully heard.
This guiding principle turned first Politico and then Axios into hugely influential media companies. It’s also in the dna of Smart Brevity™, the Axios spin-off that teaches Fortune 500 companies, organizations, professional writers and other individuals how to get their message heard. Now they’ve distilled their lessons into an essential guide—and manifesto—for writing effectively in the digital age.
Smart Brevity is a system and strategy that will teach anyone who works with words how to think more sharply, communicate more crisply, and save your readers time. It’s about how to say more with less. And how, on a deeper level, to clean up and reframe your thinking.
You’ll learn how to create a muscular tease—the thing that will flag down your reader’s attention. How to craft a “lede”—a short, sharp, memorable opening sentence. How to round up, prioritize, weigh and whittle down your most important points. There are dozens of tips chosing the right words, kicking bad habits (hello, irony), and staying provocative. And rules-of-thumb: Would you read it if you hadn’t written it?
Today we’re drowning in words. Back when the authors worked at The Washington Post, web trackers revealed an eye-opening truth: hardly anyone it clicked through a story’s first page. Here’s how to fight through that fatigue and ensure that your message is finally and fully heard.
A Note From the Publisher
The QR code notion was taken out and replaced with a website link for the final copy. The website link is: https://smartbrevity.com/
The QR code notion was taken out and replaced with a website link for the final copy. The website link is: https://smartbrevity.com/
Available Editions
EDITION | Other Format |
ISBN | 9781523516971 |
PRICE | $27.00 (USD) |
Links
Available on NetGalley
NetGalley Shelf App (PDF)
Download (PDF)