How to Write a Marketing Plan
Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
by John Westwood
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Pub Date 26 Jul 2022 | Archive Date 03 Oct 2022
Kogan Page Ltd, Kogan Page
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.
How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.
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Available on NetGalley
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