Friction

Adding Value By Making People Work for It

This title was previously available on NetGalley and is now archived.
Buy on BN.com Buy on Bookshop.org
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app

1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 24 May 2022 | Archive Date 04 Jul 2022

Talking about this book? Use #Friction #NetGalley. More hashtag tips!


Description

Since the moment the first human turned a piece of sharpened flint into a tool, humans have been on the hunt to do more with less effort. We invented the wheel to help us carry more things at one time. We invented shoes to help us walk further on tougher terrain. We invented the pull-down-to-refresh gesture on mobile devices to save us the effort of clicking on a single button.

Much of humanity's energy has been focused on minimizing effort and reducing friction. This has accelerated in recent years with a ruthless focus on creating frictionless experiences. Soon and Dave believe that it’s gone too far. Friction outlines the difference between good friction and bad friction, and where a bit of friction can add more value, and lead to more meaningful, memorable experiences.

Friction explains the physical, mental and emotional benefits that a little bit of extra work can offer us, and how businesses can add friction in a way that benefits both them, their customers, and even their team members.

Friction isn't something to be avoided. Successful businesses not only understand the difference between good and bad friction but also know how to EMBRACE A DOSE of good friction to create greater value. We'll show you how to leverage good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.

 

About the Authors:

Soon Yu is an international speaker, award-winning author, and expert on innovation, branding, design, and entrepreneurship. He most recently served as the Global VP of Innovation and Officer at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica and Wrangler.

Dave Birss is a popular creativity speaker who spends his time helping individuals and organizations get to better ideas. He’s a former advertising creative director who spent 20 years of his life coming up with marketing concepts for the world’s biggest brands. Now he travels the globe explaining how to have more effective ideas.

Since the moment the first human turned a piece of sharpened flint into a tool, humans have been on the hunt to do more with less effort. We invented the wheel to help us carry more things at one...


A Note From the Publisher

The authors are available for select interviews and discussions.

The authors are available for select interviews and discussions.


Advance Praise

"This engrossing book shattered my assumption that the hallmark of a great product or service is making things as easy as possible. If you think eliminating effort is the key to good design, get ready to think again." -Adam Grant, #1 New York Times bestselling author of THINK AGAIN and host of the TED podcast WorkLife


"Eliminating bad friction is now table stakes. To win you need to engage customers with good friction that makes them stop, pause and even sweat a little." - Vala Afshar, Chief Digital Evangelist at Salesforce.com


"With friction, we walk. With no friction, we fall on our face. If you are running a business, if you are launching a product or service, this essential book will help you add the right smidgen of friction so that you can walk (or even better, run) toward your goal. Avoid faceplants, read it now." -Chip Heath, New York Times bestselling author of Switch and Made to Stick, Professor, Stanford Graduate School of Business

"This engrossing book shattered my assumption that the hallmark of a great product or service is making things as easy as possible. If you think eliminating effort is the key to good design, get...


Available Editions

EDITION Paperback
ISBN 9798985967210
PRICE $16.00 (USD)

Available on NetGalley

NetGalley Shelf App (PDF)
Send to Kindle (PDF)

Average rating from 1 member