"Esther Yi's every paragraph is revelatory, unexpected, with an intense capacity to see the world anew, such that we are empowered again in the matter of astonishment. I admire her work so much." 

—Rick Moody, author of Hotels of North America

"I meant to take a quick look and ended up reading the whole thing. It’s an astonishing debut. Unlike anything I’ve ever read before . . . I adore both the bonkerness of it and the novel’s deep seriousness, more Kafka than magic realism but with more humour, perhaps more like Lewis Carroll in that the author conjures up an entirely plausible parallel reality."

—Christopher Potter, Editorial Director of Europa Editions UK

“Despite travelling to Frankfurt for the book fair, as soon as I started reading it I could not put it down. This means a series of very long nights in the company of one of the most refreshing, brilliant new voices I have had the chance to encounter in ages. Y/N by Esther Yi is such a remarkable book which poses deep questions about what we love, and how.”

—Eva Ferri, Publisher, Edizioni E/O

• Pre-order campaign tied to Paris Review excerpt running June 2022
• Cover reveal on Astra House’s social media channels
• National media campaign including print, radio, and online coverage
• Pitch for feature stories and author profiles
• ARC giveaways in trade media, including Goodreads and NetGalley
• Author tour including independent bookstores and festivals
• Target outreach to publications and reviewers focused on debuts, literary fiction, Asian and Korean narratives, K-pop, fandom and fanfiction
• Book club campaign and influencer outreach