Ready, Set, Coach!

Learning by trial and error can be valuable. But why risk your livelihood when you don't have to? 82% of coaching businesses fail within two years. Ready, Set, Coach! is your guide to build a thriving coaching or consulting business.

Based on 40 years of experience, the authors provide practical guidance and tools to grow your business and deepen your coaching skills. Hard-learned lessons are shared to avoid, or navigate, painful and costly mistakes.

Ready helps you understand who you are as a coach and if you are suited for consulting, coaching, or a hybrid approach. You'll learn to clearly define ideal clients, avoid client disasters and build a clear, attractive brand.

Set teaches you the essentials of messaging and marketing, client contracts and proposals, creating your services and pricing, assessments, niches, attracting clients, passive income, hiring the right assistant, and more.

Coach! guides you through discovery calls and managing your time, best practices, processes, and tools for coaching, handling free coaching requests, managing difficult clients, and beyond! Learn from a wide range of coaches in varying niches interviewed for the book.

Why go it alone?

Kristin A. Sherry is a bestselling and award-winning author, globally recognized career expert, and creator of the YouMap® profile (2020 Career Innovator Award recipient). She is the managing partner of YouMap LLC, which certifies coaches, consultants, and leaders as YouMap® coaches. In addition to books for adults, Kristin writes children's books to build confidence through self-awareness.

Judi Spear is a facilitator, executive coach and Founder of RV Rhodes, Inc. She earned her bachelor's in business and master's in Organizational Leadership & Communication. She is a certified management consultant and designated board-certified coach and executive coach by the Center for Credentialing and Education (CCE). She is certified and/or a master trainer for a range of assessment tools.