“From the outset of These Broken Roads, author Donna Hayes finds herself asking, “How did I get here?” The answer is a doozy. A corporate executive at an international investment bank in New York City, Hayes arrived by way of a small town in Jamaica where she grew up among chickens, superstitions, and grief at having been abandoned by both of her parents. In her teens, Hayes’ mother returns to bring her into an unfamiliar family in America where she continues her quest for safety and love. These Broken Roads is Hayes’ Cinderella story beginning in the Jamaican countryside and ending in an Uptown Penthouse. It is a journey from betrayal to self-discovery. It is a coming of age that is at once human and hopeful. Hayes’ life, though complicated by duplicity is consistently buoyed by a strength and competence that is in moments, breathtaking. Pick up this book. You will not be able to put it down.” —Joselin Linder, author of The Family Gene

“Although Donna Hayes’ first book, These Broken Roads, is the story of the empowering and indomitable feminine spirit, it is not a feminist book. It is a story of a woman that faces seemingly insurmountable odds not just to survive but to flourish and thrive. Magical, painful, cathartic and thrilling at once.” —Thomas G Waites, Actor, Teacher, and Filmmaker

“A riveting memoir, These Broken Roads, is an against all odds story, told with brazen honesty by Donna Hayes, a woman whose childhood abandonment leads her down a path driven by a desperate need for love, only to find herself in abusive relationships with three damaged men. Ultimately, she finds the strength she needs to leave her troubled past behind and begin the healing process through her enduring power of faith.” —Robin Bobbé, Modernager Casting, Owner

“A glorious testament to the triumphant spirit we all have within. Donna shares her remarkable life story with incredible vulnerability and clarity. Taking us on a journey from rural Jamaica to the high rises of the Upper East side of Manhattan, filled with challenges that are ultimately turned into lessons…for us all. Bravo, a beautiful read.” —Annie McGovern, Actor, Director/Producer, Singer and VP of Simulations, Inc.

“There are so many levels to enjoy and learn from in Donna Hayes’ amazing new book. There is a vivid depiction of the sights and sounds of Hayes’ both difficult and joyous Jamaican upbringing as well as the twists and turns of a young woman struggling to find success and romance far from home. The disappointments she experiences and then her eventual triumph both professionally and romantically add to the compelling and wonderful read that is Hayes’ memoir.” —Ellen Sherman, Writer, Producer and host of the Binge or Bomb podcast

2023 Marketing Plan: These Broken Roads

Publication Date: Oct 3

• These Broken Roads one-woman cabaret launch event performed by author, Friday, October 6 in New York City taking place at The Cutting Room theater located at 44 East 32nd Street. Open to the public with ticketing through thecuttingroomnyc.com. Complimentary VIP tickets available for bookstore buyers and owners as well as influencers, book reviewers, and media, all through the publisher, sibyllinepress.com
• New York City and Surrounds bookstore tour, October 3 through 13
• California Bookstore Tour October 16 through 26 in 12 cities
• National Publicity including author interviews on national talk shows, plus radio, print, and podcasts
• Partnerships with Women’s Organizations and stories in Women’s Magazines telling the author’s story and offering guidance on how to protect yourself against dating app scams and how to move from victimization to empowerment
• Social Media Campaign, targeting bookstagrammers, booktokers, and Facebook users with giveaways on Goodreads and Instagram
• Shelf Talkers available for stores
• Inclusion in NAIBA 2023 Holiday Catalog as featured title
• Giveaways on Goodreads and Instagram
• Author Excerpts, Essays, and Talks on: dating apps, getting scammed and rising above it, career women dating pitfalls, vindication
• Book Club Outreach; solicitation of celebrity book clubs, reading group discussion questions printed in book
• Library Market outreach, ad in Library Journal
• Trade Advertising in Publishers Weekly, Shelf Awareness, and with California Independent Booksellers Association
• Trade Reviews pursued in Publishers Weekly, Library Journal, Kirkus Reviews, Booklist, Shelf Awareness
• Galleys Available for sales force, major media, regional media, social media influencers, influential authors, booksellers and librarians; digital galleys also available for download through Edelweiss and NetGalley