“Flip through the pages of the Lil’ Luna’s So Easy & So Yummy and you’ll want to make every recipe. True to their reputation, Kristyn’s recipes are unfussy, approachable and loved by the whole family. This is going to become your go-to resource for every meal of the day!” —Natasha Kravchuk, author and creator of Natasha’s Kitchen

“Kristyn has created such an essential guide for busy families to create memories together through mealtimes. Her cookbook is full of easy, accessible and fun recipes that will make anyone feel like they can pull off extraordinary meals with ease!” —Yumna Jawad, Founder of Feel Good Foodie

• Preorder campaign featuring bonuses and supported by email and social media announcements targeting author’s audience
• Outreach to book trade publications for review and editorial coverage
• Digital galley distribution on Edelweiss and NetGalley
• Targeted outreach to author’s community through Lil’ Luna website and affiliated social media
• Dedicated email newsletter series to author’s newsletter list
• Author to leverage her connections with influencers to secure book features on their platforms
• National and regional television, radio, and podcast outreach
• National and regional print and online outreach with a strong focus on food, lifestyle, men’s and women’s general interest, family, entertaining, etc.
• Select social media outreach to US-based influencers for book giveaways and unboxings (25+ unboxing mailings)
• Dedicated lifestyle book publicist to secure media features and coverage