Do Penguins Eat Peaches?
And other unexpected ways to discover what your customers want
by Katie Tucker
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Pub Date 17 Oct 2023 | Archive Date 25 Oct 2023
Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.
Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how.
From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.
Katie Tucker is an inspirational product leader with over twelve years’ experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.
If you’re poised to launch your own business, this is the book for you. Nothing is more important than understanding your customer, and nothing is what you’ll achieve if you don’t. Do Penguins Eat Peaches? gives example after example of why market research is vital to business success and how you can put it into practice. Nick North CMRS, Director of Audiences, BBC
I highly recommend this book for anyone looking for a valuable resource on how to understand your customers. Do Penguins Eat Peaches? is straightforward, easy to understand and practical. Katie provides great examples that help illustrate the concepts and make them more relatable. Th is book is a must-read for anyone looking to improve market research knowledge and skills, and it is perfect for both beginners and experts alike. Jeremy Weil, Head of Product at The Economist Intelligence Unit (EIU), The Economist