Pain
The Culture And Science of Pain
by Connie Faltynek
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Pub Date Oct 01 2023 | Archive Date Not set
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Description
Step into the intriguing world of pain, an enduring global medical challenge that plagues countless lives and drives individuals to seek relief in doctor's offices worldwide. PAIN: The Culture and Science of Pain delves deep into the intricate web of history and various treatments of pain. Unveiling the limitations of current medications and alternative approaches, as well as the associated risks they carry, this captivating exploration uncovers a myriad of factors contributing to subpar pain relief. From cultural perspectives to ingrained biases, this book describes how they contribute to inadequate pain management. Drawing upon her vast expertise, the author masterfully navigates the complex terrain of pain, expertly bridging the gap between medical intricacies and cultural influences. The book provides profound insights into the pressing dilemma of inadequate pain relief, while also presenting promising glimpses of a future where pain may be finally conquered. PAIN offers both enlightenment and hope, transforming your perception of this ubiquitous human experience.
Marketing Plan
Identify Target Audience:
Medical professionals, including doctors, nurses, and therapists.
Patients suffering from chronic pain or interested in pain management.
Academic institutions, libraries, and researchers in the medical field.
Health and wellness influencers and bloggers.
Online Presence:
Create a dedicated website or landing page for the book. Provide excerpts, author information, and resources related to pain management.
Leverage social media platforms to share engaging content, such as pain management tips, infographics, author interviews, and relevant articles.
Collaborate with health-related websites and forums to post guest articles or participate in discussions related to pain management.
Publicity and PR:
Organize book launch events or webinars featuring the author, medical experts, or influencers discussing pain management strategies and insights from the book.
Reach out to health-focused podcasts, radio shows, and YouTube channels for interviews or features.
Write press releases targeting health-related publications and websites to create buzz about the book.
Content Marketing:
Develop blog posts, articles, and whitepapers related to pain management, citing excerpts or insights from the book.
Create engaging videos discussing the book's themes, featuring interviews with medical professionals and individuals sharing their pain management journeys.
Email Marketing:
Build an email list of subscribers interested in health and wellness.
Send regular newsletters with updates about the book, exclusive content, and links to relevant articles or resources.
Collaborations and Partnerships:
Partner with medical institutions, pain clinics, or healthcare organizations to offer the book as a recommended resource.
Collaborate with influencers, health coaches, or patient advocates to endorse and promote the book to their audience.
Book Reviews and Endorsements:
Reach out to reputable book review sites, medical journals, and health-related publications to request reviews or features.
Obtain endorsements from well-known medical professionals, researchers, or influential figures in the healthcare industry.
Engage with the Audience:
Encourage discussions and engagement on social media platforms using relevant hashtags, Q&A sessions, or polls related to pain management.
Respond promptly to audience inquiries or comments, fostering a sense of community and trust.
Offer Promotions and Extras:
Offer limited-time discounts, bundled packages, or free resources related to pain management for book purchases.
Provide downloadable resources, such as pain management guides, worksheets, or checklists for readers who purchase the book.
Tracking and Analysis:
Use analytics tools to track website traffic, social media engagement, and email open rates to measure the effectiveness of marketing efforts.
Collect feedback from readers, reviewers, and professionals to improve future marketing strategies.
Available Editions
| EDITION | Paperback |
| ISBN | 9781088245231 |
| PRICE | $19.95 (USD) |
| PAGES | 202 |
Available on NetGalley
Featured Reviews
Jen R, Reviewer
I received this from the publisher for a review. I was drawn to this book as I suffer from chronic pain and have for the last 18 years. I also have several auto immune disorders that contribute to the pain. One thing that I very much enjoyed in this book was that the author did not write above my head, in other words it was very easy for everyone who would want to read this, to understand. There was no long run on medical jargon, which I found very refreshing. The author had written this originally many years ago and has taken the time to update this as situations and treatments have advanced throughout the years. Personally I really appreciated the time and effort the author put into writing this in a way that did not blame the person in pain or contribute to the stigmas that typically surround chronic pain. This has different chapters explaining acute and chronic pain, treatments, how the world / medical community perceives chronic pain and treatments. I think this is an excellent book for people starting out on their pain journey, medical professionals and pain caregivers.
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