WHY and HOW to monetize social media is an art, and Brian Boyd the master

artist. I loved this book as a handbook and motivator for learning more

and earning more via social media. It's also a really fun read!

-Lynette Lewis, Speaker, Consultant, Author of "Climbing the Ladder in

Stilettos."

Brian is one of the most enthusiastic and strategic champions of social media with whom I've collaborated. His commitment to getting beyond the buzzwords and snake oil, and diving into what make digital tools meaningful and critical to the bottom line, can't be understated. I'm excited for "Social Media for the Executive!"

-Deanna Zandt, Co-Founder/Partner, Lux Digital; author, "Share This! How You Will Change the World with Social Networking."

The right book at the right time! With much needed clarity, Brian Boyd delivers a challenging and fresh look at the power of Social Media for us executives. As a client, I can assure you that Brian practices what he preaches and where social media can sometimes bring rapid change and even intimidation; the team at Media Connect Partners provide genuine strategy, support and ROI for your business.

-Rex Hamilton

Founder & Executive Director- HopeWorks, Seattle WA

"I've been working in media for many years. As the CEO of INSP (INSP.com), I know the importance of social media and connecting with others. It's about relationships. In his new book, "Social Media for the Executive", Brian clearly outlines what executives need to know to utilize social media effectively. After reading this book, you'll want to execute what you've learned immediately - or direct your marketing team to do so!"

-NAMETITLECOMING

Brian Boyd knows what of he speaks. And in his book, Social Media for the Executive: Maximize Your Brand and Monetize your Business" he speaks in terms that are easy to comprehend whether or not you're an executive. The concepts presented are solid in their foundation and reasoning. One doesn't need to be a social media expert to understand the book's language and, once started, the anecdotes along with the subject matter compel the reader to finish. Brian's recommendations have made a huge difference in the reach of our business.

-John E. Scott, Director

Tulsa Performing Arts Center

Brian Boyd offers a comprehensive, scalable, and secure reference in this book to help individuals and enterprises respond quickly, efficiently, and accurately with their audience and customers. This book will convince you that social media is not a passing fad or novelty, but an entirely new, and essential way of doing business. It really just makes so much sense!!

-Alan Platt

Leader Doxa Deo / The City Changers Movement

Author 'We Start at Finish'

I just finished reading Brian Boyd’s new book, “Social Media for the Executive: Maximize Your Brand and Monetize Your Business.” Based on Brian’s years of experience, expertise and success with his company, Media Connect Partners, the content of this book is relevant to executives, social media personnel or any company in need of a social media strategy. The book emphasizes strategy and results, and uses real world examples to illustrate each concept. I’ve had the pleasure of working with Brian and he is truly one of the most enthusiastic, capable people I have ever met. He always delivers and so does this book. I came away with a renewed understanding of the power of social media to deliver effective and measurable results.

-Tim Archer, Grammy-Award-winning recording artist; and President, Tim Archer Music

In a digital world teeming with so-called social media “experts,” it’s refreshing to get proven advice from a true social media professional like Brian Boyd. Boyd has a proven track record of social success, and his new book will certainly give you something to tweet about. For brands who are committed to integrating social media into their marketing mix, or for those brands who need to get off high-center when it comes to social engagement, this book is a must-read.

Johnie Hampton,?President and CEO, Hampton Creative

Brian has killer passion for social media, but his passion for helping his clients learn, stay on top, and be successful is even stronger. It's why this book's simple and direct information will cut through the overwhelming, information and questions about SM, and put your company at the top of the search.

-Kathleen Cooke - Co-Founder/VP Cooke Pictures, Burbank CA

I had the opportunity to meet Brian and his lovely wife Fran several years ago as our company was struggling to find its footing in a rapidly evolving social-media-driven world that we didn’t entirely understand. Brian and his team know their stuff! They were able to connect the dots for me as CEO and delivered on all that they promised.

-Chris Reading | U.S. Physical Therapy, Inc. | President, CEO

Business as usual is dead. Social media is alive and an absolute must in order to maximize your possibilities, get your message out, and communicate with the largest number of people in the least amount of time. Brian Boyd has a wealth of knowledge on this subject that he generously and clearly shares in his new book, Social Media for the Executive. I loved it -- it has been eye-opening and life-changing for me – and I couldn't put it down.

-- Stormie Omartian

Bestselling author (more than 23 million books sold)

Brian is one of us “older folks” who actually understand what our kids take for granted! His fresh approach to social media helps it make sense to those of us who want tangible, financial results, not just a bunch of “friends”. If you are still holding out thinking you can skip the whole social media thing, read this book and reconsider quickly!

- John McB. Hodgson, MD

Managing Partner, BioInfo Accelerator Fund

Professor of Medicine, Interventional Cardiologist

Chairman of the Board, Hope Educational Foundation (www.hopeeducation.org)

"Brian Boyd does a great job of telling the world why social media is no longer a choice, but is simply a part of doing business in today's marketplace. This easy-to-read book will transform your way of thinking about social media from passing fad to essential business outreach, communication, networking and conversation tool. The Social Revolution is here to stay and Brian Boyd explains how you can become a part of it. This book is a must read for today's business person - whether you have no interest in social media or are moderately involved in it. Today's businesses must know how to do social and Brian Boyd will help them do social right."

-Nancy Lynn Roberts, Esq.

Business Owner/Compliance Officer/Author - Trak-1

Brian Boyd helped me understand the value of engagement. In a world where everyone seems to have something to say, it is easy to allow one’s corporate or personal narcissism to override his or her sensibility. Relentlessly throwing marketing mud on the wall and hoping some will stick proves to just be a small part of developing loyal customers and repeat business.

Brian encouraged me to listen to my customers and prospects alike through the medium of social media. He assisted our family of companies with connecting in meaningful ways with the needs of those we hope to serve. Our executive team gained access to thought leaders throughout the world and have now, even become those whose voice has risen above the chatter.

The must-read insights and strategies found in Social Media for the Executive: Maximize Your Brand and Monetize Your Business are the same ones Brian used to help me unlock the power of engagement. Through straight talk and loads of examples, Brian guides readers with practical ways to become better social media participants. I highly recommend this book and expect that it will do for them what it has done for me and our business.

-Dan Roberts COMINGSOONTITLEHERE

When I needed to take my Brand’s social media presence to the “next level”, I brought in Brian and his team. They spent the time with us to learn about our business and to help us better articulate our goals for our foray into this new space. They emphasized authenticity and honesty with our fans and followers. And they weren’t just satisfied posting and tweeting; they genuinely saw the potential of social media to be so much more engaging and interactive. They proposed innovative combinations of technologies to bring in new audiences and more closely connect with existing members. They were genuinely “sold” on the value of social media when many supposed gurus were still “on the fence” about its long term value for businesses. Brian and his team don’t just spout the appropriate buzz-words, they live and breathe social media and really “walk the walk”. To borrow a phrase from Carly Simon, “Nobody does it better”.

- Lisa Schnettler

- TITLE COMING SOON

"It is my privilege to recommend Brian Boyd and his new book, 'Social Media for the Executive: Maximize Your Brand and Monetize Your Business'. At Food for the Hungry Brian has provided his breadth of wisdom and insight for our social media strategy and enhanced our presence in this space. When Brian speaks... we listen. He is the leader in social media execution for charities and executives. This is a must read!"

Timothy Smith

Chief Development Officer

Food for the Hungry

Using examples and anecdotes that read like breezy conversation, Brian Boyd's "Social Media for the Executive" demonstrates how a company can "communicate, connect and convert" using this century's most dynamic business tool. You can't afford to be invisible . Learn from someone on the front lines of the social media revolution.

-Nancy Hermann

Director of Marketing

Tulsa Performing Arts Center

Every so often throughout history the world changes. The Roman road network will forever change the way people travel. The Wright brothers’ invention would take us to the skies in our millions. And the atomic bomb would forever change the way wars are fought. Social Media has changed the way we communicate, evaluate, contribute and consume. Who would have thought that a website developed in a dorm room by a certain Zuckerberg along with other similar projects would so drastically change the world we live in?

The thing with every new age is that a new age demands a new type of champion. Somebody that would understand the times and technologies and have the ability to lead others into this brave new world. I believe Brian Boyd is such a champion and through this book he leads those who would follow into a new age of innovation, seamless communication and unimagined influence!

-Jurie Kreil

Doxa Deo

Pretoria, South Africa

"In the fitness industry, where the goal is to help people change their lives, social media is a powerful tool. It allows you to build relationships with clients by connecting outside of training sessions, often the times when people need the most support and motivation. Telling and sharing success stories through social media will also motivate current clients and can inspire new ones to grow your business."

Michele Stanten

ACE-certified fitness instructor

author of Walk Off Weight

"Is social media worth it? Drilled to the core, that is what I, and every executive, wants to ask. Brian has written a thought-leading book that vividly explains why every brand needs to commit to excellence in their social media presence in order to remain relevant. This book is an insightful journey from a theoretical overview of social media concepts to a succinct explanation of what you need to know about the details of social media as an executive. Social media is about relationships that convert—this book will prove it."

- Rob Hoskins – President, OneHope, Inc

This book is a great resource from the organization just starting to dabble in social media to brands who are deeply immersed in the world of Facebook and Twitter. Brian has garnered great success for many companies through social media — and can prove it. Measurable success has eluded many "social media experts," but Brian has been able to quantify a win beyond rattling off how many friends and followers your brand has.

-Jeremy C. Burton, APR

Senior Director

University Relations and Communications

Oral Roberts University

Brian is one of the most gifted and efficacious communicators in the social media arena. His generosity of spirit in this new book shows why he is such a success. This is a great read for any executive trying to master social media and turn it into a productive business tool.

-Wendy Grisham

Publisher and VP, Jericho Books

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