The Covert Code
Mastering the Art of Digital Marketing
by Anna Covert
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Pub Date Jun 18 2024 | Archive Date Jun 18 2024
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Description
High-impact strategies to equip every business owner to reach the right people at the right time with the right message.
How do you navigate the digital media landscape? What does your customer need from your website, and does your platform deliver? Which technology choices match your budget and your unique needs? Do your digital ads actually work?
In the rapidly evolving world of digital marketing, understanding the answers to these questions can mean the difference between success or failure. As the founder of Covert Communication, Hawaii’s largest digital marketing firm, Anna Covert has worked with hundreds of businesses, from startups to Fortune 500 companies, equipping them with the tools and strategies to create opportunities and connect with the customers they want to reach. With this book, she shares the clear solutions she’s designed to help you take back control of your digital media strategy and ensure that you’re optimizing your investment at every step.
You’ll learn:
- the insider rules for optimizing your digital media,
- how to create a smart, strategic budget for online marketing,
- when and how to leverage search marketing,
- where remarketing will deliver optimal value,
- …and much more.
This is the book that will empower you to decode the digital marketing landscape and seize every opportunity to connect with the customers you need to reach.
Advance Praise
“My twenty years at the Better Business Bureau make me appreciate the transparency that Anna lends to the world of digital marketing. The speed at which today’s technology advances and the sophistication of the digital marketplace has outpaced the ability for third-party purveyors of trust and business ethics to adequately safeguard the consumer. The need to self-regulate this realm has never been greater, and The Covert Code offers the tools to do just that.”
Scott Aronson
former Vice President, BBB; CEO, SunRev, an Elite SunPower Dealer
