The Economy of You
Discover Your Inner Entrepreneur and Recession-Proof Your Life
by Kimberly Palmer
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Pub Date Jan 15 2014 | Archive Date Jun 09 2014
AMACOM Books | AMACOM
Description
Don’t wait around for your job to disappear....Take back your financial future!
The biggest trend in business is the microbusiness! Handcrafted jewelry, artisanal eats, life coaching, app development, you name it—entrepreneurial side ventures are everywhere. Weary of pink-slip anxiety and the endless money squeeze, millions of people are taking the leap. They’re adding to their incomes and creating safety nets in case the ax falls at work. In the process, they’re unlocking their creativity and finding a sense of fulfillment they never dreamed possible.
Financial columnist Kimberly Palmer illuminates the everyday faces behind this growing movement, starting with her own journey. Recognizing that journalism offers little job security these days—and with a baby to provide for—she decided to develop a series of financial planners. This supplemental business was soon providing a reliable income stream.
The Economy of You recounts story after story of people who—like Kimberly—are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own, including:
• Tips for figuring out the ideal side gig
• Ideas for keeping start up costs low
• Advice on juggling a fledgling enterprise and a full-time job
• Strategies for finding your “tribe” and building a social network
• Branding and marketing basics that bring results
• When and what to offer for free
• And much more
Companies guarantee nothing but today’s wages. It’s up to YOU to build stability by becoming a money-making engine. It’s empowering, gratifying, and easy to do with The Economy of You.
About the Author
Kimberly Palmer is senior editor and personal finance columnist for U.S. News & World Report. She writes the popular Alpha Consumer blog and is the author of a series of financial guides, Palmer’s Planners, sold through her Etsy shop.
Marketing Plan
National print campaign; online campaign; business radio campaign; national syndicated article placement; co-op advertising available.
Available Editions
| EDITION | Hardcover |
| ISBN | 9780814432730 |
| PRICE | $21.95 (USD) |
Featured Reviews
Deborah B, Reviewer
If you've ever been stressed out trying to make financial ends meet, or worried about losing your job, author Kimberly Palmer's new book provides a roadmap with steps for adding a "side-gig" or going into entrepreneurship fulltime.
Starting out by describing her own story of gaining control over her own schedule so she could balance out demands of family life and making a living, Palmer gives her own take on this new economy by showing her own journey.
One of the things that makes this book enlightening is that she tells the stories of many other entrepreneur and employees with side-gigs. Each person has their own reasons for wanting to create a new product or service. Some are following a dream, while others are replacing an income lost through a lay-off or business failure. But they're all driven to have more control over their lives and create an income outside of (or in addition to) the traditional job market.
In addition, Palmer includes a list of the "Top Fifty Side-Gigs," and "Five Common Pitfalls to Avoid" along with worksheets and exercises to help you get started. If you're looking for more control over your schedule, and more freedom to express your passions while getting paid, then this book is for you. Whether you want to become an entrepreneur or create a new revenue stream to add to your fulltime job, The Economy of You provides a snapshot into the new economy a new way to look at work.
