Branding has reached a new frontier. In the future, brands will have to appeal to the neglected senses: touch, taste, and smell. Branding expert Neil Gains shows both the science and the practical applications of how it can be done, and links storytelling to sensory recognition in brand promotion.

Drawing on the latest sensory branding research, the book shows how a two-sense product can become a five-sense phenomenon and how consumers link storytelling archetypes to brand building. Brand EsSense provides innovative branding tools for analyzing brand potential and evaluating where a brand is on the sensory and storytelling scale, and offers marketing and branding professionals a clear approach to creating a strong brand identity.