Say It Well

In the first book of its kind, one of President Barack Obama’s longest-serving speechwriters shares his advice— and never-before-heard insights about public speaking from Barack Obama— on how anyone, anywhere can become a better speaker, communicator, and leader.

Few world leaders in the modern era are as admired for their communication skills as Barack Obama. But how do the rest of us develop these skills and find our voice? In Say It Well, former Obama speechwriter Terry Szuplat reveals the public speaking secrets of the world’s greatest speakers and shares the tips and tricks he learned from the 44th president as well as people from all walks of life whose speeches have gone viral and inspired millions around the world. 

Nonpartisan, warm, and witty, filled with unparalleled expertise and inspirational stories from different areas of life—as well as never-before-heard advice from President Obama on how to give a speech—this modern guide to public speaking covers every stage of the process, including:

• Tips for overcoming fear when facing an audience
• Best practices for using artificial intelligence to compose a memorable speech
• Attention-grabbing openings to pull in any audience
• Framing techniques to make your arguments more persuasive   
• Scientifically-proven ways to inspire your audience to action and to create the change you want
• Tricks for editing, polishing, and practicing your words for maximum impact
• The only way to end any great speech

Whether you’ve given a thousand speeches or are getting ready to speak for the very first time, Say It Well shows you how to use your voice to make a difference in your business or community. It is your essential resource for any and every speaking occasion.