The Direct Mail Solution

A Business Owner's Guide to Planning and Executing a Lead-Generating, Sales-Driving, Money-Making Direct Mail Campaign

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Pub Date Feb 11 2014 | Archive Date Feb 24 2014
Entrepreneur Media Inc. | Entrepreneur Press
Business, Leadership, Finance

Description

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is...
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Advance Praise

In his book, The Direct Mail Solution Craig paints a powerful picture of the ‘A to Z’ you need to know about direct mail. Whether you are just about to do your first mail piece or you’re a seasoned pro mailing millions of pieces per year, there are valuable ‘gems’ in this book for you. If you'll stop tweeting and checking your Facebook account long enough to read this book, you just may add another million to your portfolio in the years to come!

-Dr. Tom Orent, CEO, Gems Publishing, USA

Craig Simpson and Dan Kennedy have written a master piece on direct mail. Every hospital, physician practice, and healthcare facility should have this book on their desk to follow as the authority on acquiring new patients and reaching new markets through their proven strategies. I have personally seen the results of Craig and Dan’s direct mail work, and they are REAL and deliver RESULTS!

-Lisa T. Miller, MHA Founder and CEO, VIE Healthcare

Direct mail marketing is the hidden secret of many entrepreneurs and small business owners, yet most waste tons of money because they don’t understand the science behind it. Craig Simpson and Dan Kennedy walk you step by step through this amazing and highly efficient marketing tool, in The Direct Mail Solution. I believe this powerful, practical road map is a must for every business that is looking to grow their sales volume.

-Ben Glass, Great Legal Marketing

In his book, The Direct Mail Solution Craig paints a powerful picture of the ‘A to Z’ you need to know about direct mail. Whether you are just about to do your first mail piece or you’re a seasoned...

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Available Editions

EDITION Other Format
ISBN 9781599185187
PRICE $17.95 (USD)

Additional Information

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