The Power of Visual Storytelling
How to Use Visuals, Videos, and Social Media to Market Your Brand
by Ekaterina Walter, Jessica Gioglio
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Pub Date Mar 07 2014 | Archive Date Aug 19 2014
Description
It’s all about your image!
Visual marketing is the breakout trend of the year, thanks to the rise of social media platforms like Pinterest and Instagram.
The Power of Visual Storytelling explains how companies and brands can develop a strategic visual marketing strategy as an extension of their overall marketing and social media plans. It explains how to define goals and create, curate, and promote highly visual content and stories that engage audiences across a range of social media platforms. Along with full-color screenshots and graphics, the book provides case studies from leading brands that exemplify best practices in visual marketing and storytelling.
Ekaterina Walter, a passionate marketer and author of the Wall Street Journal bestseller "Think Like Zuck", writes and speaks on topics of leadership, business innovation, and digital revolution. After spending 10 years as an integrated marketer and social media leader at Intel and Accenture, she is now a co-founder and partner at CMO at Branderati. She is also an active member of the Thunderbird Global Council at Thunderbird School of Global Management.
Jessica Gioglio is the Social Media Manager for Dunkin' Donuts.
A Note From the Publisher
Due to file conversion and reader experience issues, the Kindle download option is currently disabled. You can download this title to any other device or to your computer.
Advance Praise
“ Smart marketers know that visual storytelling is the essential new skill
in everything marketing
and social. This book is not only a complete overview of the breakout trend
but, most
importantly, the key to doing it right, a total Right Hook!”
— GARY VAYNERCHUK, New York Times bestselling author of Crush
It! and Jab, Jab, Jab, Right Hook
“ A valuable guide to understanding how to develop powerful marketing
programs using the
art of visual storytelling.”
— GUY KAWASAKI, author of APE: Author, Publisher, Entrepreneur and former chief
evangelist of Apple
“ The Power of Visual Storytelling is the new marketing bible! Filled with
proven examples and
practical how-tos, this book is the road map to engaging customers like never
before.”
— NANCY BHAGAT, Vice President, Global Marketing
Strategy and Campaigns, Intel
“ Social media trailblazers Walter and Gioglio take us on a ride into the
hottest new marketing
trend, visual storytelling. A must-read for the C-suite, savvy marketers, and
anyone looking to
succeed in the social era.”
—JEFFREY HAYZLETT, primetime television host
“ If a picture is worth a thousand words, The Power of Visual Storytelling
is worth a million.”
— SCOTT MONTY, Manager, Global Digital and Multimedia Communications, Ford Motor Company
“ Ekaterina and Jessica not only live visual marketing, they help define it.
If you’re in marketing or in any form of customer engagement, this book is for
you.”
— BRIAN SOLIS, visual storyteller and author of What’s the Future of Business:
Changing the Way Businesses Create Experiences
“ A visually stunning, intelligent, and practical book, The Power of Visual
Storytelling is the
guidebook for innovative marketing in the digital era. This book has it all!”
— CHIP CONLEY, founder of Joie de Vivre Hospitality
and author of Peak
“ Learn from experts Walter and Gioglio how to harness the emotional power
of pictures.
Tapping years of hands-on experience, the authors marry a deep knowledge of
tools and
best practices with a framework to create a coherent strategy road map. You’ll
want to
keep this book close by as you engage on the social web!”
— CHARLENE LI, New York Times bestselling author of Open Leadership and founder of Altimeter
Group
Marketing Plan
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
PROMOTIONAL CAMPAIGN
National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign
Available Editions
| EDITION | Paperback |
| ISBN | 9780071823937 |
| PRICE | $29.00 (USD) |
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