Creating Lasting Value
How to Lead, Manage and Market Your Stakeholder Value
by Jeroen Geelhoed, Salem Samhoud, Nur Hamurcu
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Pub Date Jan 28 2014 | Archive Date Jun 12 2014
Description
Evidence clearly shows that organizations focusing on all stakeholders are far more successful in the long term than those driven only by maximizing shareholders return. Today’s economy demands businesses that create value, not only for shareholders but also for customers, employees and society as a whole. Doing so will help prevent organizations from drifting out of control and undergoing unpredictable fluctuations in value. This book shows how to create and deliver sustainable and measurable value through an organization. Creating Lasting Value illustrates how to achieve lasting results by channeling efforts into three key areas. Using a wide array of international cast study material from Aravind to Zappos, it demonstrates how to:
-lead the value: mobilize energy, take ownership and set direction
-manage the value: make it happen and improve
-market the value: inspire others by showing and sharing and by living your brand
The successful organizations of the future will be those that can put these principles into practice: this books shows how.
Advance Praise
"The right book at the right moment." --Herman Wijffels, former CEO, Rabobank
"Creating Lasting Value will change the course of how companies think and act. Example after example inspire you to discover your vision, build a business model that creates value for all stakeholders and realize it with full swing. Companies can do good and do well. Every company should." --Geanne van Arkel, Sustainable Business Development Director at Interface
"The authors of this timely book have a great advantage over most other people who write about creating value: they've done it. Their firm, &samhoud, has accomplished what all businesses must strive for in the 21st century-creating a stimulating place to work, providing superb customer service, making important contributions to society, and earning the profits that make it all possible. Creating Lasting Value shows how you can do it too." --Bo Burlingham, Editor-at-Large of "Inc." magazine
"This book is about the core of entrepreneurship! Creating Lasting Value shows how important it is to create value for customers, employees, shareholders and society. The underlying philosophy in the book-creating breakthroughs by inspiring and creating people-is exactly what it's all about in these times. This book shows how exciting it is to create a brighter world with business, and realizes how to realize this. I admire the link between business practice and academic wisdom. Highly recommended, also for academic programs!" --Sascha Kraus, University of Liechtenstein & University of St. Gallen
"If you invest in your employees, they will serve your customers better. That will lead to better results. This philosophy shapes the approach presented in the book Creating Lasting Value. And I love it!" --Paul Spiegelman, Chief Culture Officer at Stericycle
"Firms that inspire enable individuals to collectively create new value for all stakeholders. This book provides inspiration and a clear framework to make this work in practice." --Erik Stam, Utrecht University School of Economics
Available Editions
| EDITION | Other Format |
| ISBN | 9780749471170 |
| PRICE | $39.95 (USD) |
