Guerrilla Marketing in 30 Days
by Jay Conrad Levinson, Al Lautenslager
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Pub Date Jun 10 2014 | Archive Date Oct 02 2014
Entrepreneur Media Inc. | Entrepreneur Press
Description
In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers.
Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.
Advance Praise
“Want to quickly make your organization more marketable and user-friendly? Begin by reading this book and applying its concepts on a daily basis. It will jumpstart your engine and lead you down the most effective path in only 30 days!”
—Dr. Stephen R. Covey, author, The 7 Habits of Highly EffectivePeople and The 8th Habit: From Effectiveness to Greatness
“Authors Jay Levinson and Al Lautenslager methodically explain strategies to help all businesses and organizations with their marketing. Spending 30 days with this book could be one of your more profitable actions this year.”
—Jack Canfield, author of Chicken Soup for the Soul, The Power of Focus, and The Success Principles
“Only Jay and Al can deliver on the promise to fix your marketing in 30 days. Buying this book and taking 30 days to turbo-charge your company is a no brainer.”
—Guy Kawasaki, author of The Art of the Start and CEO Garage Technology Ventures
Available Editions
| EDITION | Other Format |
| ISBN | 9781599185316 |
| PRICE | $21.95 (USD) |
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