The Digital Mystique
How the Culture of Connectivity is Changing Women's Lives
by Sarah Granger
This title was previously available on NetGalley and is now archived.
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Pub Date Aug 26 2014 | Archive Date Aug 05 2014
Perseus Books Group, Seal Press | Seal Press
Description
While the Internet era is one that is frequently criticized as undermining our health, privacy, concentration, and ability to sustain real-world relationships, Granger takes a more optimistic and empowering view. She shares real-life stories and surprising facts about our lives—both online and off—to shed new and fascinating light on the positive effects of the digital media revolution, showing us how we can personally learn, grow, and thrive by engaging in our digitized world.
The Digital Mystique includes the following chapters:
Connecting Is Just the Beginning
.YOU
Friending Is Trending
Love in the Time of Messaging
The Kids Are Online
The Senior Moment
The Passion of the Web
There’s No Business Like E-Business
Community Is the Key
The Difference a Tweet Makes
What We Leave Behind
A Stitch in Digital Time
A Note From the Publisher
Granger's writing has appeared in numerous publications, including The San Francisco Chronicle, Forbes, Harvard Business Review, The Huffington Post, Vogue, and BlogHer. She was a contributing author to three books: Ethical Hacking; Shift & Reset; and Diplomacy, Development and Security in the Information Age. Her lectures and keynotes have been delivered to a global audience at universities and conferences around the world, and she has been featured on Good Morning America, CBS News, RT, and NPR. In 2012, she was recognized as a “40 Under 40” rising star by The Silicon Valley Business Journal.
A graduate of the University of Michigan, Granger has traveled to more than 35 countries and now lives in Silicon Valley. Stay in touch with her at sarahgranger.com.
Available Editions
| EDITION | Paperback |
| ISBN | 9781580055147 |
| PRICE | $17.00 (USD) |
Featured Reviews
Bianca S, Reviewer
Remember that little disclaimer on the Marketing Book Reviews page that said the definition of marketing was a little loose? The The Digital Mystique by Sarah Granger is one of those.
What is the Digital Mystique About?
It's a quick book to help you understand social media and everyday online technology. It covers the main social media networks, but also kids online, seniors online, online dating, running a business, and even social media when you pass away.
Who is the Digital Mystique For?
I think it's clear already that this book is not for you (assuming you're a regular Tap Dancing Spiders reader). But it is a book that you would purchase - several times. Buy it for that annoying aunt who keeps peppering you with beginner questions about Facebook. Or buy it for the grandparents wanting to chat to the grandkids online. Buy it for the parents of Tweens who think that because they don't use social media their little darling never will.
This book covers all those demographics and more, possibly a bit too much so. It's a little jumpy with covering so many people and this may change in the final edition. I have an unedited prerelease copy and in some parts it's very unedited, so I'm sure there will be more changes. Get around the jumpyness by marking the chapters applicable to that recipient, and directing their reading.
Another reason why your techno-curious aunt will love this book: she'll feel a connection with the author. Despite being active on BBSs as a young teen, social media and the technology behind it seems to still be a novelty to Sarah. The same as it is for the book's audience.
Save yourself from the frustrating questions this Christmas and put this under the tree. In the meanwhile, if you have a NetGalley account and are curious, head over and request a prerelease copy, like the one they generously gave me in the hope of a review.
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