The Impulse Society

America in the Age of Instant Gratification

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Pub Date Sep 02 2014 | Archive Date Aug 01 2014

Description

Paul Roberts' galvanizing, sweeping social critique of our Impulse Society confronts a world where business shamelessly seeks the fastest reward, regardless of the long-term social costs; where political leaders reflexively choose short-term fixes over broad, sustainable social progress; where individuals feel increasingly exploited by a marketplace obsessed with our private cravings but oblivious to our spiritual well-being or the larger needs of our families and communities. How did the pursuit of short-term self-gratification, once scorned as a sign of personal weakness, became the default principle not only for individuals but for all sectors of our society? Drawing on the latest research in economics, psychology, political philosophy, and business management, Roberts shows how a potent combination of rapidly advancing technologies, corrupted ideologies, and bottom-line business ethics has pushed us across a threshold to an unprecedented state: a virtual merging of the market and the self. And yet, even as our dilemma grows, The Impulse Society finds hopeful signs-not least, a revolt among everyday Americans against the forces of an unchecked market. Inspired by their example, Roberts outlines a way back to a world of real and lasting good.

Paul Roberts' galvanizing, sweeping social critique of our Impulse Society confronts a world where business shamelessly seeks the fastest reward, regardless of the long-term social costs; where...


Marketing Plan

PREPUBLICATION:
Broad early online consumer review and promotion
National bookseller and blogger buzz campaign
ARC featured at BEA 2014
Digital assets to include book excerpts, author Q&A, and author video
AT PUBLICATION:
National consumer advertising campaign at publication
Supplemental Twitter, Facebook, YouTube, and search advertising campaign
Broad national print and online review and feature coverage
Wide national broadcast media coverage
Op-ed campaign
Social media campaign at publication featuring giveaways and excerpts
Author events in NY, PA, and WA
PREPUBLICATION:
Broad early online consumer review and promotion
National bookseller and blogger buzz campaign
ARC featured at BEA 2014
Digital assets to include book excerpts, author Q&A, and...

Available Editions

EDITION Other Format
ISBN 9781608198146
PRICE $28.00 (USD)

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