Formula 1 racing is one of the world’s most watched sports, with 500 million views worldwide. F1 management decisions and actions are put to the test every two weeks in front of a live global TV audience and discussed and analyzed for days and weeks afterwards in the media. Good decisions are applauded and rewarded; bad decisions and mistakes are laid bare and scrutinized relentlessly. This book provides a look into the business lessons to be learned from the high-profile and high-pressure world of Formula 1 racing.

Using practical examples and accounts of how owners, drivers, teams, technicians and sponsors deal with the full range of management issues faced every day, Mark Gallagher offers a valuable how-to manual on not just managing, but thriving in a fast-moving, competitive environment. He covers key challenges faced by any CEO or management team including leadership, teamwork, motivation, communication, customer service, innovation, technology, change, marketing and risk.

The Business of Winning brings the drama of the Formula 1 business to life in vivid detail with experiences and insights that executives in countless other businesses can both learn from and use for ideas and inspiration.