You understand us better than we understand ourselves.

“Mr. S” (a high-ranking Chinese business executive, who insists on anonymity for his personal protection).

What if you want a grilled cheese sandwich for lunch but you're served braised frogs with tofu in spiced chili broth? "Never Try to Drink A Chinese Woman Under the Table" is a funny, entertaining and indispensable guide that will help Americans avoid culture shock and shame when living, shopping, eating or doing business with Asians.

Susan Shapiro, author of "Only as Good as Your Word" and “The Bosnia List"

The Chinese are justifiably proud of their culture and heritage, and their traditions inform the way they do business. "Never Try" lets Westerners in on the secrets.
Bill Black, Global China Practice Leader Fleishman Hillard Worldwide Public Affairs

“Never Try” is a breakthrough volume on how to survive and thrive within the Chinese business environment. Well written and at times hysterically funny, this book is a must read for everyone from the occasional tourist to the old time “China Hands.” If you have even a feint interest in approaching the Chinese market, this is the book you should read first.

Bill Schmick, Berkshire Money Management portfolio manager, international investing pioneer, and syndicated columnist. Blog: afewdollarsmore.com

"Never Try" has a lofty goal -- through cultural understanding, we can make the world a smaller and more civil place. The authors not only hit the mark, but do it with such good humor!
Mary Civiello, Emmy-winning TV journalist, executive media coach, Author, "Communication Counts: Business Presentations for Busy People"

Who lost China? If you read this book, and take to heart its message, no one will be able to accuse you of being the one who dropped the ball on the China account. Richard Bradspies and J.D. Fox have stuffed this book full of practical advice, amusingly conveyed, with case studies to show you how you can successfully do business with the Chinese -- and have fun, too!

John DeDakis, former Senior Editor, CNN's "The Situation Room with Wolf Blitzer"
Author, "Troubled Water"

The authors humorously demystify every aspect of business and personal behavior in this ancient culture—which in many ways is more modern than most Westerners think. While some traditions continue, new ones are taking their place that keep the Chinese mystique and economic miracle alive. Readers will enjoy learning new traditions in an entertaining way and how to practice old traditions the correct way.

Professor Robert F. Noltenmeier, New York University (NYU)

Teaching Chinese students in China was like drinking from a cultural fire hose! Sure, I’d had Chinese students in my English classes before, but then during a cultural exchange program I was sent to their turf – and it was truly a different world. I wish I’d had the chance to read “Never Try” before I had to spend all that time trying!

Jeff Eldot, English as a Second Language (ESL) Program Director Phoenix College, Phoenix, Arizona

Along with the usual marketing outreach, the authors have produced two eight-episode YouTube series for broadcast on their blog (nevertrythis.net):

"Never Try to Eat This," explores authentic Chinese cuisine in one of New York City's Chinatowns (Flushing, New York).

"Never Try to Drink This," features an online drinking competition, not unlike those regularly featured at Chinese banquets, with the results measured on a Breathalizer!