Ultimate Guide to Google AdWords, 4th Edition

How to Access 1 Billion People in 10 Minutes

by Perry Marshall, Mike Rhodes, Bryan Todd

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Pub Date Oct 01 2014 | Archive Date Feb 10 2015

Entrepreneur Media, Inc. | Entrepreneur Press

Business, Leadership, Finance

Description

Covering the latest breaking news in Google AdWords, the fourth edition of this best-selling guide introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google AdWords Express, and Google’s Product Listing Ads, as well as an introduction to Google’s Universal Analytics.

Nuances in Big Data advertising are also revealed and expanded sections cover everything advertisers need to know, including flexible bid strategies, enhanced site links, and bid modifiers specific to location device and time; AdRank formula changes and the increased importance of ad extensions; enhanced AdWords Express for small business advertisers to get launch and rates faster, new display ad builder options that save small advertisers time and money, updates to Google’s Keyword and Display planners and the retirement of Contextual Tool, and improved Paid vs. Organic reports that include obscure data from AdWords.

Coached by AdWords experts Perry Marshall, Bryan Todd, and Mike Rhodes, advertisers learn how to build an aggressive, streamlined AdWords campaign proven to increase their search engine visibility, consistently capture clicks, double their website traffic, and increase their sales.

About the Authors

Perry Marshall is the number-one author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He’s consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

Mike Rhodes, CEO and founder of WebSavvy, is an international speaker, bestselling author, specializing in Google AdWords, Google Analytics, and website conversions.

Bryan Todd is an international marketing consultant and Google AdWords specialist.

A Note From the Publisher

The book download offered here is an unpublished, advanced review copy in pdf format and therefore, may not present the same reading experience as the published ebook available from our retail partners. Issues may include inconsistent formatting and broken links.

The book download offered here is an unpublished, advanced review copy in pdf format and therefore, may not present the same reading experience as the published ebook available from our retail...

Advance Praise

Perry Marshall combines the attributes of the most calculated engineer with the artistry of a poet. If you are not following Perry’s formula, you are leaving millions on the table.
-Brian Kurtz, Executive Vice President, Boardroom Inc.

Perry’s methods coupled with Google AdWords offer a fast and cheap testing ground for a lot of marketing messages. He’s a consummate player of this game, the smartest person I or any of my clients have ever found when it comes to Google AdWords – optimizing response for his clients, and teaching others how to do it for themselves.
-Dan S. Kennedy, Author, No B.S. Direct Marketing

I've used the Ultimate Guide To Google AdWords since the first edition. Transforming a client’s unprofitable AdWords account into a cash cow — churning out $30-$35k profits every month. Just scratching the surface of the book’s contents.

This is the best book on AdWords, period. Plus, it’s a dang good book on Internet Marketing. Not only can you use it to tap Google’s huge traffic stream, you'll also convert the thundering hordes of traffic into buyers and profits in your pocket. Do what I do — don't just buy and use it yourself, buy copies for your friends!
- Roy Furr, Editor, Breakthrough Marketing Secrets, Direct Marketing Consultant