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Description
Four friends are heading outside for a full day of fun! While Alex and Charlie make sure to put on sunscreen and protective clothing, Sam and Nate decide they don’t need to worry about it because it’s a cloudy day. But the next morning, Sam and Nate wake up to red, painful sunburns. “How did this happen? The sun wasn’t even out!” Alex and Charlie help the boys understand how ultraviolet light can cause sunburns, and how to be smart about sun protection so they can continue to spend lots of time outside as healthy and active kids.
Written by Adam Schmitt, MD, MS, a dermatologist and Mohs surgeon based in the Twin Cities and the father of two young children, Safe in the Sun teaches children everything they need to know about how to have fun while staying safe in the sun.
Four friends are heading outside for a full day of fun! While Alex and Charlie make sure to put on sunscreen and protective clothing, Sam and Nate decide they don’t need to worry about it because...
Four friends are heading outside for a full day of fun! While Alex and Charlie make sure to put on sunscreen and protective clothing, Sam and Nate decide they don’t need to worry about it because it’s a cloudy day. But the next morning, Sam and Nate wake up to red, painful sunburns. “How did this happen? The sun wasn’t even out!” Alex and Charlie help the boys understand how ultraviolet light can cause sunburns, and how to be smart about sun protection so they can continue to spend lots of time outside as healthy and active kids.
Written by Adam Schmitt, MD, MS, a dermatologist and Mohs surgeon based in the Twin Cities and the father of two young children, Safe in the Sun teaches children everything they need to know about how to have fun while staying safe in the sun.
Marketing Plan
Pitch to select festivals
Top account e-galley mailing
Edelweiss+ e-galley promotion
Trade advertising campaign
Consumer advertising campaign
Social media advertising campaign
Digital assets for social
Included in influencer outreach
Social media outreach
Promotion on American Booksellers Association and Independent Bookseller Association
Cross-promotion through author's website and social media profiles
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