Communicate to Influence

How to Inspire Your Audience to Action

This title was previously available on NetGalley and is now archived.
Buy on Amazon Buy on BN.com Buy on Bookshop.org
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app

1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Apr 17 2015 | Archive Date Oct 06 2015

Description

“The gold standard” of communication training programs (USA Today) shows leaders how to deliver messages that don’t just inform but influence and inspire others to action

It isn’t just about the message, it’s about the messenger. It isn’t just about what you say, but how you say it. Communicate to Influence helps you turn your messages of information into messages of influence.

Using the trademarked Decker Method, the book teaches you how to determine where your communications experience falls within the Communication Quadrant framework. Are you informing or leading? If you’re leading, is it by authority or influence? You can then tailor your communications to establish trust and drive real change.

“The gold standard” of communication training programs (USA Today) shows leaders how to deliver messages that don’t just inform but influence and inspire others to action

It isn’t just about the...


A Note From the Publisher

Also, available in e-book

Also, available in e-book


Advance Praise

“Getting presentation tips from the Deckers is like getting basketball tips from Phil Jackson. They’ve seen it all and worked with the best.”
—Chip Heath and Dan Heath, coauthors of the New York Times bestseller Made to Stick: Why Some Ideas Survive and Others Die

“Maybe the most undervalued, but critically important, aspect of leadership is the ability to connect with others. The Decker approach to communication offers the framework for becoming far more than a first-class communicator; it offers the framework to become a first-class connector. If you want to grow your leadership skills in a manner that is authentic and lasting, there is no better place to start than with Decker Communications.”
—Walt Bettinger, President and CEO of The Charles Schwab Company

“A breakthrough book for those who have to persuade—and that’s all of us. The Communicator’s Roadmap will move you from influence to inspire.”
—Chip Conley, Founder of Joie de Vivre Hotels and bestselling author of Emotional Equations

“Effective communication is the #1 skill needed in business today, and the Deckers have unlocked the key ingredient: communicating to inspire an audience. I sent my entire leadership team through their course, and we have achieved incredible results in a very short time. Inspirational communication—and the culture it helped create—led my team to achieve what many thought impossible. What an invaluable skill set! This book is a must-read.”
—Jennifer Van Buskirk, President of Cricket Wireless

“The Deckers’ practical approach will help every businessperson build the critical skill of communicating in a way that influences action. I’ve been using and loving their method for years—it’s great to see their powerful ideas in this must-read that really hits the mark!”
—Jim Lecinski, VP of Americas Customer Solutions at Google

“Communicating with and inspiring people is at the core of all we do. First I, and then our company, learned how to truly communicate and inspire clients and customers by following the methodologies in this book. Ben and Kelly have not only developed a proven roadmap to successful communication, they have taken the journey with us. Great communication is critical in all roles, and when you get it right, it is beautiful to watch. This book will help you get it right.”
—John Esposito, President of Stoli Group USA and former President and CEO of Bacardi and Moët Hennessey

“Ben and Kelly’s approach gives people the courage to change, tapping into intrinsic motivators, which ultimately drive behavior.”
—John Thiel, Head of Merrill Lynch Wealth Management

“Leaders at every business big and small can be more effective once they learn to Communicate to Influence. I’ve seen the results myself, professionally and personally.”
—Robert Kyncl, Head of Content and Business Operations at YouTube

“Applying the Decker Method changed not only how I give presentations and speeches, it transformed the communication strategy for our entire organization. Communicate to Influence is a must-read for leaders who truly want to make a difference both on the stage and off.”
—Ernie Sadau, CEO of Christus Health

“Learning how to Communicate to Influence helped me loosen up, connect with my team, and actually create the change I wanted. When I prepare using the Decker Method, I confidently communicate critical messages to key business influencers.”
—Janet Risi, CEO of IPC, SUBWAY® Purchasing Cooperative

“Getting presentation tips from the Deckers is like getting basketball tips from Phil Jackson. They’ve seen it all and worked with the best.”
—Chip Heath and Dan Heath, coauthors of the New York...


Marketing Plan

PROMOTIONAL CAMPAIGN

National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign

PROMOTIONAL CAMPAIGN

National TV Campaign * National Print Campaign * National Online and Social Media Campaign *National Radio Campaign


Available Editions

EDITION Hardcover
ISBN 9780071839839
PRICE $27.00 (USD)

Average rating from 14 members


Readers who liked this book also liked: