Custom-Fit
A Straight-Talking Guide to Hiring Top Talent for Entrepreneurs & Small Business Owners
by Kate Morgan
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Pub Date Jul 29 2025 | Archive Date Jul 29 2025
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Description
For small business owners, hiring the right people can make or break their company. Custom-Fit: A Straight-Talking Guide to Hiring Top Talent for Entrepreneurs and Small Business Owners by Kate Morgan is the essential resource for founders seeking practical, no-nonsense advice on building a team that fuels growth without the complications of big business HR.
Kate Morgan, a seasoned talent acquisition expert and founder of Boston Human Capital Partners, brings over 25 years of experience in guiding small businesses to make smart, strategic hires. Morgan knows that, for companies with fewer than 25 employees, traditional HR models simply don’t apply. Instead, Custom-Fit provides straightforward guidance that emphasizes aligning hires with core values, conducting insightful interviews, and developing a hiring plan that fits a smaller organization’s needs and resources.
Inside, readers will find techniques for:
- Defining core values and using them as a hiring compass
- Structuring interviews to identify high-potential candidates without resorting to typical corporate jargon
- Building a hiring plan that avoids premature or mismatched hires
- Balancing emotional intelligence with data-driven decision-making
Morgan shares stories of both successes and hard lessons learned from the hiring trenches, showing founders how to avoid costly hiring missteps and build teams that truly support their vision. Entrepreneurs will discover how to tackle the challenges of “peopleing” with confidence, creating a cohesive, motivated team that drives business success.
Packed with actionable advice, Custom-Fit is the guide for small business leaders who know that great teams are built, not bought, and that every hire matters. Whether you’re hiring your first employee or preparing to expand, this book equips you to make hiring decisions that propel your company forward.
Advance Praise
“Custom-Fit nails it. We don’t have a vision problem―we have a human capital problem. As an entrepreneur, I know firsthand the unique challenges of building a successful team. I've faced the painful consequences of hiring failures, both financially and emotionally.
Custom-Fit is an invaluable resource for anyone navigating the complexities of hiring and managing talent in small businesses and start-ups. Kate’s no-nonsense approach provides actionable tools to shorten your learning curve and build a team of the right people in the right seats.This book is a game-changer for entrepreneurs aiming to build high-performing teams and drive their businesses forward."
― Gregory M. Susco
President & CEO, Telamon Insurance Network
"Custom-Fit is a game-changing guide for entrepreneurs and small business owners looking to build high-impact teams. Kate Morgan provides a step-by-step guide with clever tools and real-world examples to streamline hiring and turn it into a strategic advantage. A must read for leaders ready to elevate their companies with exceptional talent.”
― Christian Magel
Cofounder and Managing Partner, Venture Lane Studio
“In Custom-Fit, Kate brings invaluable lessons from her experience to life with a rare combination of clarity, insight, and authenticity. As a chief people officer, I can say that this book is more than just a road map to hiring human capital―it's a compass for anyone navigating the journey of building teams.”
― Jenn Soldner, PHR
Chief People Officer, Energy North, Inc.
“Kate Morgan has been my only go to guru on hiring and people for over a decade, so I was thrilled to see Kate share her wisdom in Custom-Fit. Kate delivers a master class in the art of team-building with wit, authenticity, and hard-earned wisdom. This book isn't just a guide; it's a lifeline for entrepreneurs navigating the complex world of hiring. Kate’s unique approach, emphasizing alignment and accountability, ensures you’re not just hiring employees but building a resilient, mission-driven team. Custom-Fit is a must read for every small business owner ready to transform people challenges into a competitive advantage."
― John Goscha
Founder, Native Voice AI, Lucidity Lights, and IdeaPaint (acquired)
“Kate is a people entrepreneur who disrupted her industry to the point where my first conversation around her fee structure had me blurt out ‘no way!’ She has every right to teach us novel ways to think about human capital, and her book is a generous, authentic lesson in building a true competitive advantage.“
― Rony Sellam
CEO of InsideTracker
“Start-up companies are as delicate as butterfly wings―one bad hire can mangle the enterprise beyond mending. Kate's years of experience have enabled her to develop a tried-and-true process for making the right hires at the right time and avoiding catastrophic mistakes. There could be no better guide than Custom-Fit for assembling a winning team.”
― William O’Farrell
Entrepreneur and adjunct professor, Columbia Business School; Former CEO of Body Labs & SpeechWorks
"I have had the privilege of working with and knowing Kate for almost thirty years. She is a lifelong entrepreneur who is dedicated to helping other achieve success by identifying fantastic talent. Custom-Fit is literally a user guide for entrepreneurs who want to build great teams and hire successfully. In Kate's authentic voice, she shares real-world examples and actionable frameworks to help small businesses and start-ups achieve sustainable success."
― Jill Larsen
Chief People Officer, Synopsys
“In my work fixing and building small/mid-size businesses, I’ve found a key root cause of their growth pains is their hiring approach. With Custom-Fit, Kate has provided a simple and compelling framework that any company can utilize and turn talent acquisition into a core competency.”
― Michael K. Vann
President, The Vann Group, LLC
“Kate Morgan’s no-fluff insight has completely changed how I think about hiring. In Custom-Fit, she generously shares her proven tactics for creating a thriving culture. It’s a must read for any entrepreneur serious about building a strong, scalable team.”
― Cianna Winnick
Founder at Keane Management Accountants LLC
