How Memory Works—and How to Make It Work for You

"This book is unique in combining up-to-date scholarship, the insights of generations of memory experts, and powerful techniques to help you improve your own memory. The structure and writing style make the book easy and enjoyable to read. Even in an age when we can rapidly access facts from the Internet, there are many ways that developing better memory skills through practice can help us function more successfully."--Peter Morris, PhD, Department of Psychology (Emeritus), Lancaster University, United Kingdom

"I had the privilege of learning the memory arts firsthand from Dr. Madigan. The techniques he taught our class helped me excel in school and beyond. I recommend this book to anyone who is looking for the challenge and satisfaction of maximizing their mental capacity, or aspires to be independent of external memory aids. Prepare to be amazed by what your brain can do!"--Benjamin Kelley, DO, resident ENT surgeon, Detroit Medical Center

National publicity campaign, targeted marketing to mental health professionals, online promotions.