The 4Ps Framework: Advanced Negotiation and Influence Strategies for Global Effectiveness
by Yadvinder S. Rana
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Dec 17 2014 | Archive Date Apr 10 2015
Description
The 4Ps Framework: Advanced Negotiation and Influence Strategies for Global Effectiveness, bridges the gap between academic theory and real life business application. It provides business students, graduates and managers with a framework for negotiation using a model based on real life exposure to international negotiations and managerial challenges.
The traditional concept of Best Alternative to a Negotiated Agreement (BATNA) does not apply to complex international negotiations. If a negotiation is threatening to unravel, committing to only one course of action will not work. Global negotiations call for the identification of Multiple Feasible Alternatives to a Negotiated Agreement (MATNAs).
A Note From the Publisher
Author is available for interviews, blog tours, autographed book giveaways, contests, and book club discussions.
Advance Praise
Marketing Plan
Author Bio:
Yadvinder S. Rana is Professor of Cultural Management at the Catholic University in Milan, Italy, lecturer on intercultural negotiation and influence in leading international business schools, and founder of Neglob, a management consultancy firm that assists companies in international negotiations and global teams performance improvement. He holds an MBA from the Manchester Business School, a Master’s Degree in Mechanical Engineering and an Executive Certificate in Global Negotiation from the Thunderbird School of Global Management.
Between 2004 and 2010 Rana was the Africa, Asia & Pacific Sales Director for a global company leader in the luxury goods sector, directly managing commercial and marketing organizations in China, EAU and India, and establishing the company presence in China, India, Japan, S. Korea, South East Asia, Middle East, Lebanon, Egypt, Tunisia, Morocco, Australia and South Africa. Previously, between 1998 and 2003, he worked for Fiat Group in Pennsylvania, USA, London, UK and Lyon, France, leading cross functional teams implementing post M&A integration strategies.
Available Editions
| EDITION | Ebook |
| ISBN | 9781502909237 |
| PRICE | $9.99 (USD) |
Links
Average rating from 3 members
Readers who liked this book also liked:
John Kotter; Holger Rathgeber
Business, Leadership, Finance, Nonfiction (Adult)
