"Thoughtful and probing, Schaefer and Kuehlwein expertly delve into the marketing alchemy of ‘Ueber-Brands’ beyond superficial catch-phrases and generic notions. Empirical in essence and laced with philosophical quotes, yet triangulated with years of practitioner experience, the authors' distill 7 key precepts on how to stay remarkable in prestige branding. A fresh and comprehensive work. Definitely worth the read."
--Deryck J van Rensburg, President, Global Ventures, The Coca-Cola Company

“This is one of the best new books to come out in recent years on the changes and elevations of branding in marketing and society today, through to their mythic aspects. The book will fit into the improvements and enhancements necessary to explain what is going on with digital technologies and group taste and consumption worlds. Bravo!"
--Robert Kozinets, Professor of Marketing Schulich School, York University

"Shifts in demographics and world view have meant that the approaches for Prestige brands in every category are changing. JP and Wolfgang's book sets a clear compass, balancing the mystery of magic and distance with the importance of purpose, meaning and customer delivery."
--Jenny Ashmore, President, Chartered Institute of Marketing

“Kuehlwein and Schaefer find the rules of luxury have changed once again. In this new world, how can prestige brands expand reach while maintaining their status as leaders? This book is a great read for managers charged with building and maintaining prestige brands.”
--Scott Galloway, Professor of Marketing, NYU Stern

-Publicity campaign aimed at branding columnists and commentators in business and general interest journals
-ARC distribution to major trade journals: Library Journal; Foreword
-Outreach to print and online media targeting the placement of excerpts and bylined articles
-Publicity through Kogan Page USA website and monthly newsletter