How can leaders use emotional insight to deliver lasting brand growth?

Brand Desire is a strategic book for mid-senior branding professionals who want proven tools for building brands that achieve measurable results through emotionally intelligent decision-making. Written by brand strategy expert Kevin Perlmutter, it combines behavioral science, data-led insight and practical frameworks to help leaders design brand strategies that outperform traditional approaches.

Drawing on interviews and real-world examples from diverse organizations including AT&T Performing Arts Center, Sundless, Rise, Scratch Event DJs, ServiceByte and Blue Ridge, as well as emotionally intelligent brands such as Lemonade Insurance, Trader Joe's, Zappos, Cutco, Bose and Ben & Jerry's, it offers evidence-backed models for creating stronger customer connections and unlocking sustainable growth.

You will learn how to:

- Align brand strategy with emotional drivers that influence buying decisions
- Apply behavioral science to strengthen brand positioning and differentiation
- Ensure consistent and customer-focused execution, through the Limbic Sparks model
- Provides insights from neuroscientists, analysts and leaders at brands such as Gartner, Google and PepsiCo

With real-world examples, actionable tools and introducing a groundbreaking strategic model, Brand Desire equips leaders to inspire loyalty, safeguard brand equity and deliver growth in an evolving market.

Themes include: brand strategy, emotional intelligence, governance, behavioral science, consumer behavior, leadership in marketing