Skip to main content
book cover for The Third Screen

The Third Screen

Marketing to Your Customers in a World Gone Mobile

This title was previously available on NetGalley and is now archived.

Buy on Amazon Buy on BN.com Buy on Bookshop.org
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.

Send NetGalley books directly to your Kindle or Kindle app

Cancel

1

To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.

2

Also find your Kindle email address within your Amazon account, and enter it here.

Pub Date May 17 2011 | Archive Date Feb 5 2013

Business, Leadership, Finance

Description

The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen-the mobile device-changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone-and now the tablet era-the nature of marketing is changing as well, creating a new system of participatory advertising in which "untethered" customers and forward-thinking companies must exchange valuable information within "the cloud." This essential guide allows businesses to keep up-and soar ahead-in the brave new world of m-commerce.

The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen-the mobile device-changes...

Read More Read More

Available Editions

EDITION Hardcover
ISBN 9781857885644
PRICE 26.00
PAGES 240

Additional Information

Average rating from 1 member

This site uses cookies. By continuing to use the site, you are agreeing to our cookie policy. You'll also find information about how we protect your personal data in our privacy policy.