The Third Screen
Marketing to Your Customers in a World Gone Mobile
by Chuck Martin
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Pub Date May 17 2011 | Archive Date Feb 05 2013
Description
The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen-the mobile device-changes the game in an even more revolutionary way. Author Chuck Martin explains how in this age of the smartphone-and now the tablet era-the nature of marketing is changing as well, creating a new system of participatory advertising in which "untethered" customers and forward-thinking companies must exchange valuable information within "the cloud." This essential guide allows businesses to keep up-and soar ahead-in the brave new world of m-commerce.
Available Editions
| EDITION | Hardcover |
| ISBN | 9781857885644 |
| PRICE | 26.00 |
| PAGES | 240 |
