The rare show business/entertainment memoir that gets deeply into the practical, granular details of how the author did what they did. Gets into the nittiest, grittiest parts of the process behind how The Onion became everything we know & love it for. Lifts the lid on how how "having a good idea" is the very beginning of the creative process, not the end. Editing, shaping, experimenting, failing, managing people & personalities, and a hundred other small but crucial decisions are all equally important parts of the craft that is "making funny stuff." We even get a discussion of how they decided on the font for The Onion's headlines. And its not the only font discussion in the book! Dikkers delivers on the detailed, day-by-day practical stuff that fans of The Onion, comedy nerds, and aspiring writers want to know. Unlike a thousand other breezy cash-in books by comedians, this is essential reading for comedy writers at any stage in their career.