The Ordinary Bruja
Marisol's Story
by Johanny Ortega
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Pub Date Nov 01 2025 | Archive Date Oct 17 2025
Have a Cup of Johanny | Independent Book Publishers Association (IBPA), Members' Titles
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Description
The Ordinary Bruja is a haunting and heartfelt coming-of-age novel wrapped in Dominican magical realism and psychological horror.
Marisol Espinal doesn’t believe she’s special. Not when she’s back in her small Ohio hometown, working as a barista, haunted by grief and the girls who once made her life hell. But when mirrors flicker with strange words, cigar smoke curls where no one is smoking, and voices whisper from Hallowthorn Hill, she realizes something darker has always been watching.
The Espinal family magic was buried generations ago—forced into silence by Salvador, the ancestor who bound their power for himself. Now his ghost feeds on fear and doubt, and Marisol is his next target. To survive, she must reclaim her heritage, unearth the truth hidden in her mother’s journal, and face the hill that has been waiting for her all along.
Atmospheric and emotionally charged, The Ordinary Bruja blends generational trauma, identity reclamation, and queer love with a creeping sense of dread. Perfect for fans of The Inheritance of Orquídea Divina and Mexican Gothic, this novel asks: what does it cost to embrace every part of yourself—even the parts the world taught you to bury?
A Note From the Publisher
Line editing by Amy Lisane. Copy Editing and proofread by Nicholas Carter
eBook: 9798986982687
Hardcover: 9798998785009
Deluxe: 9798998785016
Audiobook: 9798998785023
Marketing Plan
Prepublication Promotion: ARC distribution via NetGalley, Booksprout, and BookFunnel; ongoing social media promotion on TikTok (@bookbruja), Instagram, Threads, and YouTube.
Preorder Campaign: Preorders available through IngramSpark and author website with bookish goodies incentive.
Content Marketing: Author blog (Have a Cup of Johanny) featuring behind-the-scenes posts, character spotlights, and cultural context essays.
Community Engagement: Participation in Latine Heritage Month promotions, indie author cross-promotions, and TikTok challenges.
Audiobook Promotion: Early audiobook chapter teasers released via YouTube and author shop.
Events & Outreach: Local bookstore outreach in San Antonio, TX.
Available Editions
EDITION | Paperback |
ISBN | 9798986982694 |
PRICE | $16.99 (USD) |
PAGES | 284 |