“Richard Fain didn't just build ships—he built a culture of excellence that transformed an entire industry. Having worked alongside him for over two decades on Royal Caribbean's board, I witnessed firsthand how his extraordinary leadership combined visionary strategy with masterful execution. Richard possessed that rare ability to see where the market was heading before anyone else, then align an entire organization around that North Star with remarkable clarity of purpose. Richard's insights on building transformational culture and maintaining unwavering commitment to long-term vision offer invaluable lessons for leaders in any industry. Simply put, Richard Fain was one of the finest CEOs I've ever had the privilege to work with.” —Tom Pritzker, executive chairman of Hyatt Hotels

“Considering I've seen it all in 40+ years in the cruise industry, I was genuinely surprised by how many of Richard Fain’s behind-the-scenes stories had me saying, ‘Wow, I had no idea!’ . . . In this inspiring book, Richard proves that with the right vision, culture, and resilience, anyone can emerge from any challenge bigger, bolder, and better than ever." —Michelle Fee, founder and CEO of Cruise Planners (the largest home-based travel network in the US)

“This book is more than a business story—it’s a guide to building a culture rooted in purpose, passion, and lasting impact. It’s about achievement that goes beyond the bottom line and a journey marked by bold decisions, deep care for people, and a commitment to leaving things better than he found them. By sharing his lessons, Richard has given every reader a rare gift: a blueprint for leading with heart, sustaining excellence, and transforming challenges into enduring legacy.” —Don Thompson, former CEO of McDonald’s Corporation

“This book delivers the ‘how’ with the ‘wow.’ It shows how a great leader piloted the operational, marketing, financial, strategic, and staffing transformation of the cruise industry. He shares candid, personal explanations to show that the destinations they reached as an enterprise did not happen by putting leadership on cruise control. Richard offers invaluable wisdom to guide future leaders across industry, across sectors, across oceans, and across continents.” —Jeffrey A. Sonnenfeld, senior associate dean for Leadership Studies, Yale School of Management

National trade marketing and sales campaign

Promotion support provided by imprint partner Fast Company Magazine

National broadcast and print publicity campaign

Targeted podcast media campaign and interviews

Advance distribution of digital review copies via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media

Online marketing campaign including targeted advertising, advance giveaways, and trade advertising